Description :
Client has 3 locations
US-DE-Wilmington
Canada-Greater Toronto Area
US-CO-Col Springs
Job Description
Join Clients multifaceted eCommerce engineering team as a Lead Engineer specializing in Adobe Target. In this role, youll drive digital optimization through experimentation and personalization, helping develop data-driven strategies that improve customer engagement and conversion. If you're passionate about crafting impactful digital experiences and thrive in a collaborative, agile environment, wed love to hear from you.
This is a hybrid role : 2 days remote, 3 days in the office
Key Responsibilities :
- Own the design and execution of A / B and multivariate tests using Adobe Target.
- Develop personalized content experiences and audience segmentation strategies.
- Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.
- Collaborate with multi-functional teams to define hypotheses and optimization goals.
- Code and implement user experiences using HTML, CSS, and JavaScript.
- Analyze test results and provide actionable insights based on performance metrics.
- Ensure accurate tracking, tagging, and reporting across platforms.
- Troubleshoot and resolve technical issues related to Adobe Target deployments.
- Stay ahead of with Adobe Target capabilities and propose innovative use cases.
Qualifications
Education : Bachelors or Masters degree in Computer Science, Human Computer Interaction (HCI), or related field.Experience :8+ years of proven experience in software engineering or digital optimization.4+ years of hands-on experience with Adobe Target (VEC, Form-based, APIs).Experience in B2B, B2C, or eCommerce environments, preferably within large enterprises.Technical Skills :Proficiency in JavaScript, Python, RESTful APIs, JSON, and XML.Expertise in AT.js, Adobe Launch, Web SDK, and server-side Target implementations.Familiarity with Adobe Experience Cloud integrations (Analytics, CJA, CDP).Strong understanding of HTML DOM, browser scripting, and developer tools.Experience with AI-powered coding tools (e.g., GitHub Copilot).Other Skills :Knowledge of data privacy regulations (GDPR, CCPA, DPDP).Agile methodology experience and strong collaboration skills.Ability to work independently and lead technical discussions.Preferred Certifications :Adobe Certified Expert Adobe Experience Platform or equivalent.Experience with Adobe Experience Platform Web SDK and Mobile SDK.