Director, Sales

Director, Sales

Working at Liberty Coca-Cola Beverages LLC is all about pursuing a career not just a job. Discover what it means to be energized by a multitude of possibilities and a dynamic team.

Minimum Salary: $130,000.00

Maximum Salary: $175,000.00

​

About Liberty

At Liberty Coca-Cola, we strive to make our workforce as inclusive and diverse as the communities we serve. Our associates are our #1 asset, and we are committed to investing in our people, maintaining the highest safety standards, and creating a culture of growth and innovation. We offer competitive compensation and benefit packages to full-time, regular associates, including: Medical, Dental, Vision, Prescription drug plans, 401K with company contributions, paid vacation, company paid holidays, and more. Discover what it means to be energized by a multitude of possibilities and a dynamic team. Join us here at Liberty Coca-Cola Beverages LLC.

Job Summary

The Sales Director is responsible for building and leading a high-performing sales organization to achieve revenue, margin, and growth goals. This role owns go-to-market execution, sales strategy, pipeline velocity, and cross-functional alignment with Marketing, Finance, Operations, and Customer Success. The ideal candidate is a data-driven leader with strong coaching capability, proven enterprise and mid-market selling experience, and a track record of scaling teams and processes.

Responsibilities

Field Sales Execution:

• The Territory Director will have full responsibility for sales execution in all local, regional and national Immediate, Future Consumption and Full Service On Premise assigned accounts for the Pennsylvania and South Jersey area of the Philadelphia Distribution’s district
• Responsible for the execution of all sales priorities and initiatives

Revenue Leadership

• Own the revenue number; develop and execute quarterly and annual sales plans aligned to company goals

Metrics & Reporting

• Track KPI's- pipeline coverage, win rate, sales cycle, ARR/Bookings, churn/renewals (if applicable); communicate insights to leadership

People Management:

• Responsible for identifying and developing core talent, including stewardship of the Talent Management Review at the District Manager, District Sales Manager, Account Manager and Merchandiser level
• Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the selling organization
• Recruit, onboard, coach and retain top-performing talent; implement performance management and career development plans

Customer Management:

• Responsible for relationships with all sales accounts serving as the connection point with store level leadership and operations
• Responsible for existing and new business
• Accountable for selling in and adherence to calendar marketing agreements.
• Provide feedback to the national customer teams

Supply Chain:

• Drives collaboration between supply chain and field sales execution including sales / delivery route planning
• Serves as key enabler for Supply Chain initiatives

Commercial Leadership:

• Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE
• Provide a feedback loop to Sr. leadership on marketplace conditions (includes competition, channel plans, pricing, architecture)

Qualifications

• BS/BA (or equivalent work experience)
• MS/MA/MBA (or equivalent) preferred
• 5+ years of sales management experience leading a sales team
• The ideal candidate will be a proven CPG sales leader dealing directly with Operations VPs. CMA selling experience is required
• Importantly, from a style and culture perspective, this person will be passionate, results-oriented, collaborative, self-motivated, and have a strong work ethic. He/she will also be a proven leader who is able to effectively lead and motivate his/her direct team while also building relationships and working effectively in a matrix organization. Finally, this person will be a change agent who thrives in a fast paced, ever-changing environment
• 5+ years of Direct Store Delivery (DSD) and Beverage category experience preferred
• Experience in a collective bargaining environment preferred