Role Summary
The Senior Manager, Marketing Operations & Strategy is a strategic and execution oriented team member responsible for driving operational excellence across the marketing organization. This role oversees the design, governance, and optimization of marketing processes, systems, and cross-functional initiatives that enable scale, efficiency, and measurable growth.
You will partner closely with leaders across Demand Generation, Product Marketing, Field Marketing, Sales Operations, and Partner Marketing teams to ensure marketing operations run as a high-performing engine - aligning strategy, technology, and execution to achieve business outcomes, while also driving data driven decision making.
This role can be performed from any location within the United States.
Your Impact
Define and lead the operational framework that enables consistent, scalable, and data-driven marketing execution across the global organization.
Partner with marketing leadership and marketers to translate business objectives into clear operational strategies, KPIs, and success metrics.
Own and continuously improve the marketing planning, campaign execution, and reporting processes to drive predictability and accountability.
Lead cross-functional governance forums to align marketing, sales, and RevOps teams on shared goals and process improvements.
Oversee complex, high-impact marketing operations programs (e.g., system migrations, campaign orchestration, lead flow optimization, attribution improvements).
Build and manage project timelines, communication plans, and stakeholder reporting to ensure initiatives are delivered on time and within scope.
Identify and resolve operational bottlenecks by implementing best practices in project and change management.
Enable marketing teams with clear documentation, playbooks, and process education.
Partner with the marketing analytics teams to ensure data governance, accuracy, and visibility across the marketing funnel.
Drive automation and process efficiency through technology - reducing manual work and improving performance visibility.
Evaluate emerging tools and make recommendations to enhance marketing productivity and measurement.
Establish and manage standardized dashboards and reporting frameworks for campaign performance, lead management, and pipeline contribution.
Provide actionable insights and trend analyses to marketing and executive leadership.
Support budget management and ROI analysis for marketing programs and technologies.
Minimum Qualifications :
7+ years of experience in marketing operations, program / project management, or revenue operations
Bachelor's degree in Marketing, Business, or related field
Strong analytical acumen with the ability to synthesize data into strategic recommendations.
Proven success in leading complex cross-functional initiatives and change management programs.
Preferred Qualifications :
Deep understanding of B2B marketing operations, funnel metrics, and demand generation processes.
Excellent communication and stakeholder management skills - able to clearly document and present recommendations.
Expertise in marketing and sales technology ecosystems (e.g., Salesforce, Marketo, Tableau, etc).
Experience in SaaS or technology industries.
Certification or strong proficiency in Agile, PMP, or Lean Six Sigma methodologies.
Advanced Excel or SQL proficiency.
Familiarity with analytics and visualization tools.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and / or Canada :
The starting salary range posted for this position is $174,000.00 to $219,200.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees
Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below :
New York City Metro Area :
$196,000.00 - $284,100.00
Non-Metro New York state & Washington state :
$174,000.00 - $252,100.00
Manager Marketing Strategy • Irvine, California, United States