Senior Manager, Front Store Marketing Strategy, Seasonal

Senior Manager, Front Store Marketing Strategy Seasonal

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary The Senior Manager, Front Store Marketing Strategy Seasonal, is responsible for driving innovative marketing plans for the seasonal business, championing moments both big and small throughout the year. This leader will partner across teams to create and execute strategies that bring small moments of joy to consumers, leveraging customer insights, business data, and cross-functional collaboration. Success in this role requires a customer-first mindset, quantitative acumen, and the ability to adapt strategies to evolving trends and occasions.

Use Data and Insights to Develop Business Cases and Marketing Plans

• Use data and insightsincluding seasonal segmentation and occasion-based behaviorsto develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of the seasonal business.
• Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways, leveraging seasonal campaigns and small moments to drive incremental trips and deepen engagement.

Campaign Development & Execution

Collaboration & Influence

Effectively Prioritize Work to Maximize Team's Impact

Build Collaborative Relationships

Required Qualifications

Preferred Qualifications

Education

Pay Range

The typical pay range for this role is :

$90,480.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Affordable medical plan options , a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

We anticipate the application window for this opening will close on : 12 / 31 / 2025