Director, Performance Marketing

Job Description

Job Description

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive "sick-care" to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against "we caught it too late again".

We're looking for a Director, Performance Marketing (Growth) to own and scale our paid media and lifecycle marketing programs across the full funnel from acquisition to conversion to retention.

This is a high-impact role responsible for building and executing multi-channel strategies across TV, OTT, OOH, Print, Digital, Email, SMS, Push, and SEO . You'll play a critical role in optimizing our LTV : CAC , driving sustainable growth, and reshaping how people access proactive healthcare. This role will be responsible for managing an in-house team and agencies.

If you're passionate about data-driven growth, creative experimentation, and making a measurable difference in people's lives, we'd love to meet you.

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people's lives!

What You'll Do

• Lifecycle marketing (lead gen, conversion, retention)
• Own CRM strategy across email, SMS, push, and in-app : acquisition captures, onboarding, nurture, upsell, cross-sell, reactivation, and win-back.
• Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value.
• Stand up referral, loyalty, and lead magnet programs; integrate with paid to retarget and suppress efficiently.
• Partner with eComm / Prod to optimize capture surfaces, PDPs / LPs, and checkout to improve CVR and reduce churn.
• Offline media buying
• Lead planning and buying for TV / CTV, OOH, print, audio / radio, and direct mail, aligned with digital.
• Build geo-first test plans (geo splits, phased market rollouts) to read lift and scale.
• Negotiate rates, placements, and value-adds; set creative rotation and flighting.
• Implement unified frequency and reach management across offline and online.
• Digital performance media
• Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing.
• Deploy audience frameworks : prospecting, retargeting, and suppression using first-party data and clean rooms.
• Measurement and experimentation
• Heavily influence the measurement roadmap : MMM, MTA, geo-experiments, platform lift studies, and holdouts.
• Build an incrementality program with always-on tests; codify decision rules for scaling / pausing.
• Define the source of truth for LTV, attribution windows, and forecasting. Partner with Marketing Analytics and Finance on models and reporting.
• Publish weekly scorecards and monthly QBRs with insights, not just metrics.
• SEO and organic discovery
• Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial.
• Prioritize backlogs using impact sizing tied to revenue.
• Creative and messaging
• Drive a performance creative engine : briefs, rapid iteration, modular assets for offline and digital.
• Establish test matrices for hooks, offers, formats, and CTAs by audience and channel.
• Team and operations
• Hire, develop, and mentor channel owners, CRM managers, and analysts.
• Run tight operating rituals : weekly performance reviews, test readouts, and roadmap prioritization.
• Ensure compliance with privacy, consent, and deliverability standards.

What You'll Bring

Key Performance Indicators (KPIs)

Our Values

First : we are Pioneers

Second : we are Platform-Builders

Above all : we are Patients

What We Offer

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain [ prenuvo.com ]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to jobs@prenuvo.com.