Talent.com
Senior Specialist, Paid Search

Senior Specialist, Paid Search

Vail ResortsStaten Island, NY, US
1 day ago
Job type
  • Full-time
Job description

Senior Specialist, Paid Search

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

We are seeking a strategic, data-driven Sr. Specialist, Paid Search to support the execution, optimization, and performance analysis of digital paid media campaigns. This role is a key contributor to the paid media team and is ideal for someone with hands-on experience managing Google Ads campaigns including paid search (PPC, SEM), YouTube and Demand Gen.

Reporting to the Paid Search Manager, this position will collaborate closely with paid media strategists, ad operations, and analytics teams. A significant portion of the role involves in-platform media activation, performance monitoring, and optimization. Experience using smart bidding strategies to optimize e-commerce campaigns is essential.

The ideal candidate is curious, detail-oriented, and passionate about paid media. This role offers the opportunity to work across multiple lines of business within the Vail Resorts Enterprise, providing broad exposure and impact.

Job Specifications :

  • Starting Wage : $61,286 - $80,000
  • Employment Type : Year Round
  • Shift Type : Full Time
  • Minimum Age : At least 18 years of age
  • Housing Availability : No

Job Responsibilities :

  • Own end-to-end management of Google Ads search campaigns, including setup, ad copy swaps, daily optimization, and performance reporting. Extend support across complementary channels such as Demand Gen and YouTube when relevant to the strategy.
  • Collaborate with the paid media team to develop paid search recommendations in response to line of business RFPs, including budget forecasts, audience segmentation, brand / non-brand keyword strategy and bidding strategies.
  • Collaborate with cross-functional teams who develop creative assets and ad copy.
  • Conduct keyword research to identify new opportunities.
  • Responsible for maintaining campaign budget pacing. Monitor key performance indicators (KPIs) to ensure campaign efficiency and effectiveness.
  • Analyze campaign performance, generate insights, and deliver actionable recommendations to internal stakeholders. Apply a data-first approach to improve campaign performance against business benchmarks and conversion goals.
  • Develop, recommend and execute A / B tests and experiments to optimize ad copy, improve relevance, and boost conversion rates. Provide post-test analysis.
  • Stay current with media trends, platform updates, and measurement solutions (e.g., incrementality, brand lift studies, AI impact on Search).
  • Create best practice documentation to be shared with internal stakeholders.
  • Job Requirements :

  • 13 years of hands-on experience managing paid search (PPC, SEM) campaigns in Google Ads.
  • 13 years of experience with Demand Gen, YouTube, and / or Performance Max campaigns in Google Ads.
  • Strong understanding of SEM fundamentals, including keyword research, ad copywriting, smart bidding strategies, and campaign optimization.
  • Experience creating and activating Google Ads audiences, including use of first and third-party data. Able to create audiences using Google Ads Pixel data. Able to support media budget planning and scale performance based on audience size and reach.
  • Proficiency in Google Ads, Google Ads Editor, Google Analytics, and Adobe Analytics. Experience with Bing Ads is a plus.
  • Excellent analytical and problem-solving skills, with a track record of using performance metrics to guide strategy and optimization.
  • Demonstrated success adopting a test & learn approach to continually test new tactics and ideas.
  • Collaborative team player with clear and confident communication.
  • Have a growth-oriented and solutions-driven approach.
  • Proficient with Microsoft Outlook, Teams, Excel, JIRA, Tableau
  • Job Benefits :

  • Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
  • Full Time roles are eligible for the above, plus :

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans
  • Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states

  • in which we currently operate. This includes : California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
  • Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

    In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

    We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

    Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

    Create a job alert for this search

    Paid Search Specialist • Staten Island, NY, US

    Related jobs
    • Promoted
    Specialist, Paid Search

    Specialist, Paid Search

    HavasNew York, NY, US
    Permanent
    Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join the Paid Search Team. The role will primarily be to lead the team in the analysis, optimization, a...Show moreLast updated: 3 days ago
    • Promoted
    Paid Search Supervisor

    Paid Search Supervisor

    IPG HealthNew York, NY, United States
    Full-time
    As a Paid Search Supervisor, you will leverage your experience in SEM to lead the development and execution of paid social media strategies, driving client success and meeting industry standards.Yo...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Coding Specialist (Inpatient)

    Senior Coding Specialist (Inpatient)

    Northwell HealthLake Success, NY, United States
    Full-time
    Provides guidance to team members to ensure proficient operation of the Patient Financial Services department.Functions as a liaison between physicians' and ancillary departments in the instruction...Show moreLast updated: 28 days ago
    • Promoted
    PPC Specialist / Paid Search

    PPC Specialist / Paid Search

    NYC StaffingNew York, NY, US
    Full-time
    We are looking for an experienced PPC Specialist to join our team on a contract basis in New York, New York.In this role, you will take ownership of paid search campaigns across a variety of client...Show moreLast updated: 1 day ago
    • Promoted
    Supportive Visitation Specialist 139

    Supportive Visitation Specialist 139

    Catholic Charities, Diocese of MetuchenEast Brunswick, NJ, US
    Full-time
    Catholic Charities, Diocese of Metuchen (CCDOM), with more than 450 employees is a non-profit, social services agency with its mission, driven by Catholic social teaching, of providing quality serv...Show moreLast updated: 13 days ago
    • Promoted
    Search & Rescue

    Search & Rescue

    U.S. NavyNew Brunswick, NJ, US
    Full-time +1
    To be eligible to enlist in the U.Navy, candidates must be between the ages of 18-34.When lives are on the line, Navy Aviation Rescue Swimmers (AIRRs) are exceptionally adept at answering the call....Show moreLast updated: 2 days ago
    • Promoted
    Travel Pathology Assistant - $3,064 per week in New Hyde Park, NY

    Travel Pathology Assistant - $3,064 per week in New Hyde Park, NY

    AlliedTravelCareersNew Hyde Park, NY, US
    Full-time
    AlliedTravelCareers is working with Coast Medical Service to find a qualified Pathology Assistant in New Hyde Park, New York, 11040!. Coast Medical Service is a nationwide travel nursing & allie...Show moreLast updated: 28 days ago
    • Promoted
    Director Center for Professional Development, Innovation, and Research CPDIR

    Director Center for Professional Development, Innovation, and Research CPDIR

    Barnabas Health Behavioral HealthAsbury Park, NJ, US
    Full-time
    Location : Saint Barnabas Behavioral.The above reflects the anticipated annual salary range for this position if hired to work in New Jersey. The compensation offered to the candidate selected for th...Show moreLast updated: 2 days ago
    • Promoted
    Looking for the ultimate side hustle?

    Looking for the ultimate side hustle?

    Survey AuthorityScarsdale, NY, US
    Full-time
    Earn cash by matching with real companies that pay you for your opinions.Show moreLast updated: 29 days ago
    • Promoted
    Earn Extra Income by Taking Surveys Online

    Earn Extra Income by Taking Surveys Online

    Prime InsightsOak Ridge, NJ, US
    Full-time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...Show moreLast updated: 2 days ago
    • Promoted
    Sr. Associate, Paid Search

    Sr. Associate, Paid Search

    IPG MediabrandsNew York, NY, United States
    Full-time
    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.We turn 'action' i...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, Paid Search

    Manager, Paid Search

    IPG MediabrandsNew York, New York, United States
    Full-time
    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.We turn 'action' i...Show moreLast updated: 30+ days ago
    • Promoted
    Remote Online Survey Taker – Earn Up to $25 Per Survey

    Remote Online Survey Taker – Earn Up to $25 Per Survey

    Earn HausNewark, NJ, US
    Remote
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 4 days ago
    • Promoted
    Senior Specialist, Search

    Senior Specialist, Search

    KnownNew York, NY, US
    Full-time
    We have created a world where art and science are best friends.Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today.We are about ...Show moreLast updated: 30+ days ago
    • Promoted
    Paid Search Analyst

    Paid Search Analyst

    Unlock HealthStaten Island, NY, US
    Full-time
    Unlock Health breaks down the walls that healthcare providers have lived with for decades.We connect the dots across managed care and marketing so that providers can realize their missions and pati...Show moreLast updated: 1 day ago
    • Promoted
    Sr. Manager, Paid Search

    Sr. Manager, Paid Search

    Digital MatterNew York, NY, US
    Full-time
    Location / Office Setup : NY, NY Hybrid (3 days in-office).At Digital Matter, we're a smart, fast, and nimble next-gen consulting firm built for today's challenges. Our team is made up of media, retai...Show moreLast updated: 30+ days ago
    • Promoted
    Therapeutic Visitation Specialist 139

    Therapeutic Visitation Specialist 139

    Catholic Charities, Diocese of MetuchenEast Brunswick, NJ, US
    Full-time
    Catholic Charities, Diocese of Metuchen (CCDOM), with more than 450 employees is a non-profit, social services agency with its mission, driven by Catholic social teaching, of providing quality serv...Show moreLast updated: 20 days ago
    • Promoted
    Territory Sales Specialist

    Territory Sales Specialist

    Syneos Health / inVentiv Health Commercial LLCStamford, CT, United States
    Full-time
    The Territory Sales Specialist (TSS) will meet and or exceed sales performance objectives in an assigned territory by developing, implementing, and executing an integrated territory business plan e...Show moreLast updated: 28 days ago