Marketing Manager - Demand Generation

Overview

Marketing Manager – Demand Generation

Location : Remote – Charlotte or Nashville Metropolitan area preferred

At JPW Industries, we don’t just build products – we build careers. We are redefining excellence in industrial tools and machinery with brands such as Jet, Powermatic, Wilton, Edwards, Baileigh and Axiom. Join us to shape the future of our products and industry.

What You Will Do

Design. Collaborate. Drive.

We’re seeking a Marketing Manager – Demand Generation to lead high-impact, channel-specific strategies and integrated campaigns that drive revenue growth and amplify our leadership in the industrial tools market. If you’re a data-driven, collaborative, and results-oriented marketer, we want you on our team!

Drive Revenue Growth : Develop and execute targeted marketing plans for high-value end-user segments through distributors, direct channels, and field initiatives, aligning with sales to hit revenue and margin goals.

Craft Impactful Campaigns : Design multi-channel campaigns (digital ads, email, social media, content, trade shows, and distributor programs) that generate qualified leads, boost brand awareness, and deliver a seamless brand experience.

Leverage Data for Success : Use CRM and analytics tools to track KPIs, analyze sales performance, and optimize campaigns, providing actionable insights to maximize ROI.

Collaborate for Impact : Partner with Sales, Product, Service, and external agencies to create tools, assets, and programs that empower our field teams and elevate our market presence.

What You Will Bring

Experience. Teamwork. Problem-Solving.

Education : Bachelor’s degree in Marketing, Business or related field.

Experience : 5+ years of B2B marketing experience with a focus on demand generation and revenue accountability.

Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot).

Strong analytical skills with a knack for turning data into actionable strategies.

Experience in industrial, manufacturing, or tools markets is a plus.

Key Traits : Results-driven with extreme ownership, creative problem-solving, adaptability to change, and clear, persuasive communication skills.

Why JPW Industries

Lead. Innovate. Deliver.

We offer a culture of integrity, teamwork, and innovation, plus the following benefits :

Competitive Pay + Annual Bonuses

Comprehensive Benefits : Medical, dental, vision, life insurance, disability, telehealth, and more from Day 1

Retirement Plans & Employer Contributions

Generous 3 weeks PTO + 9 Paid Holidays with additional floating day

Career Development & Learning Opportunities

Team Member Appreciation Events

A culture that values integrity, teamwork & innovation

JPW Industries is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status.

Employment Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Machinery Manufacturing

Referrals increase your chances of interviewing at JPW Industries by 2x

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