Digital Marketing Specialist

Location : USA —Work from home #LI-Remote

SOVRA is a dynamic and innovative government technology company dedicated to unifying our strengths to create a fast-growing, cloud-based commerce technology organization. We are committed to utilizing cutting-edge digital marketing strategies to enhance our brand presence, engage our target audience, and drive business growth. We’re seeking a talented Digital Marketing Specialist to join our team and lead our efforts in leveraging HubSpot for impactful marketing campaigns and initiatives.

About SOVRA

SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. SOVRA offers comprehensive, end-to-end solutions tailored for the public sector.

SOVRA’s solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform’s adherence to the highest standards in efficiency and vendor accessibility.

By leveraging SOVRA’s advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities. You can find more info about SOVRA at SOVRA.com.

About the job

As the Digital Marketing Specialist, you will play a pivotal role in shaping and executing our digital marketing strategy to achieve business objectives for the ePRO TRX team at SOVRA. You will be responsible for managing all aspects of HubSpot development and execution, including emails, landing pages, websites, SEO / AIO strategies, campaign management, and reporting / analytics. Your strategic mindset and ability to turn data into actionable insights will be instrumental in driving measurable results.

What will your primary responsibilities look like?

• HubSpot Development & Management : Configure, optimize, and manage HubSpot as our primary marketing automation platform, including emails, landing pages, workflows, websites, and overall platform strategy.
• Campaign Management : Plan, launch, and optimize multi-channel marketing campaigns across email, web, and digital channels to reach target audiences and meet performance goals.
• SEO & AIO Strategy : Develop and execute strategies for search engine optimization (SEO) and artificial intelligence optimization (AIO) to increase discoverability and improve marketing performance.
• Reporting & Analytics : Monitor campaign performance and platform usage, analyze metrics and KPIs, and generate insights to drive continuous improvement and ROI.
• Collaboration & Communication : Work closely with marketing, sales, and product teams to align campaigns with business objectives. Share updates, results, and recommendations with stakeholders.
• Continuous Improvement : Stay updated on HubSpot capabilities, SEO / AIO best practices, and evolving digital marketing trends to identify opportunities for innovation and growth.

What elements of your professional background will be necessary and helpful in this role?

Our offer :

At SOVRA , we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. Additionally, we are committed to ensuring pay equity throughout our organization and regularly review our compensation practices.

SOVRA , through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. If selected for employment, you will be required to provide your Form I-9 information to confirm that you are authorized to work in the United States.

SOVRA a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet, participa en E-Verify. Si es seleccionado para empleo, se le solicitará proporcionar la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los Estados Unidos.