Specialist I Retail Communications

Category / Area of Expertise : Retail Support / Services

Job Requisition : 460808

Address : USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code : BPC - Store Comm - Retail Tng (2763048)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Home Office based positions :

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Position Summary :

The Specialist I, Retail Communications is a key contributor in ensuring the seamless delivery of Hannaford's communication strategy. Applies retail experience, expertise in digital systems and strong familiarity of Hannaford end user needs to manage and enhance scalable communication platforms that drive operational efficiency. This position serves as a pivotal liaison between content creators, IT teams, and Retail Operations leadership to guarantee the timely and accurate flow of information across the organization. As a trusted partner, this position leads the collaboration across departments to develop impactful communication initiatives that drive business success, contributing to the continued growth and innovation at Hannaford. This position partners with the Supervisor II Retail Communications to ensure capacity, blackout calendar, VOR, and portal operations are included in the scope of decisions made surrounding communications.

Primary Duties and Responsibilities :

Lead the collaborative process of daily, weekly, and program-specific communications for retail, ensuring clear and consistent communication and providing engaging and informative content that supports business initiatives and ensures consistent and relevant messaging.

• Ensure that all communications align with the company's branding, messaging and tone and supports the communication strategy.
• Explore and implement innovative multimedia solutions, including new communication tools and techniques that enhance the delivery of retail communications, often representing Hannaford's business needs on cross brand / cross functional teams.
• Develop visually compelling graphics and publications for both print and digital distribution, ensuring accessibility and engagement across platforms.
• Serve as a key liaison between business units, leadership, content creators and IT teams ensuring that communication strategies are integrated into broader business operations and fosters a culture of transparency and efficiency.
• Work with project teams to provide guidance on business change communication methodologies, ensuring clear, actionable communication processes.
• Manage daily approvals and updates for content within the retail communication portal, ensuring that all retail projects and communications are executed accurately and on time.
• Provide second-level support for retail web content management processes, resolving issues and ensuring consistency in communication across the retail network.
• Analyze communication system usage and feedback data from retail locations to identify trends and opportunities for improvement in communication effectiveness and strategies.
• Oversee the Voice of Retail Feedback system, ensuring timely responses from business owners and initiating action plans to address recurring issues.
• Coordinate the execution of communication plans across various business units and brands to deliver a seamless end-user experience, optimizing the flow of information across organizational levels.
• Develop and update comprehensive training materials and technical resources for retail communication systems, ensuring users are well-equipped to manage communication tools effectively.
• Provide training and act as a subject matter expert to content creators for all managed applications.
• Assist the Supervisor of Retail Communications with various tasks such as brainstorming new initiatives, proofreading materials, and scheduling the release of communication content to maximize impact.
• Perform other duties as assigned to support the continuous improvement and innovation of retail communication practices at Hannaford.

Qualifications and Experience :

Skills and Abilities :

The Salary Range for this Position is $63,440 - $95,160

The statements contained herein reflect general details as necessary to describe the principle functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work period's, or otherwise to balance the workload.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.