Marketing Manager

Marketing Manager

The Marketing Manager, Incentives at CALSTART will play a critical role in developing and implementing strategic marketing plans to promote our initiatives in these sectors. This position requires a dynamic and creative leader with a strong background in marketing, excellent communication skills, and a passion for sustainable transportation solutions. The Marketing Manager will report to the Deputy Director of Marketing, Trucks, Off-Road, and Bus and work closely with cross-functional teams to achieve organizational goals.

CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all. For over 30 years, it's been CALSTART's mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.

About the Role

Develop and implement comprehensive marketing initiatives that elevate awareness, engagement, and adoption of voucher incentive programs while establishing brand consistency across channels. Create compelling messaging that resonates with target audiences to drive measurable business impact.

This role will orchestrate the end-to-end marketing strategy for CALSTART's zero-emission vehicle initiatives and incentive programs, from conceptualization through execution, including the launch of a new brand, website, and content ecosystem. The Marketing Manager will own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign managementbuilding the framework from the ground up and driving continuous improvement through data-informed decision-making.

Marketing & Communications

Develop Marketing Strategy : Create data-driven marketing plans aligned with business goals to reach target audiences.

Execute Marketing Plans : Implement marketing tactics across channels while managing timelines, budgets, and performance metrics.

Communications : Develop strategic communications for marketing initiatives, launches, and new programs.

Project Management

End-to-End Management : Own projects from kickoff through launch; coordinate execution activities through project closure.

Project Planning : Develop and manage project timelines to ensure creative projects are completed on schedule.

Team Coordination : Collaborate with internal teams and external vendors for seamless execution.

Quality Control : Review and approve all creative materials to ensure alignment with CALSTART and voucher incentive program standards.

Content Strategy & Creation

Market Research : Conduct research to identify trends, opportunities, and competitive insights within the trucks and clean transportation industry.

Content Strategy : Develop and implement content strategies that align with CALSTART's goals and collaborate with senior leadership on continuous improvement.

Content Development : Create high-quality content for various platforms, including emails, blogs, case studies, white papers, and social media.

Branding

Brand Development : Support the creation and refinement of voucher incentive program brand strategy.

Brand Management : Ensure consistent messaging, tone, and visuals across all materials and campaigns.

Cross-Channel Consistency : Maintain cohesive brand storytelling across all platforms.

Brand Training : Provide brand standards training and guidance to ensure internal alignment.

Marketing Operations & Efficiency

Process Improvement : Identify and implement workflows to improve efficiency across teams.

Change Management : Establish structured processes for approvals, consistency, and quality standards.

Reporting & Analysis

Performance Metrics : Track engagement and effectiveness across channels.

Reporting : Prepare and present weekly reports to the Deputy Director and stakeholders.

Analysis : Provide insights and recommendations for optimization based on performance data.

Qualifications

57 years of professional marketing experience

Bachelor's degree in Marketing, Communications, Design, or equivalent experience

Proven project management skills and the ability to bring structure to ambiguity

Strong communication skills with cross-functional leadership experience

Excellent organizational skills and attention to detail

Proficiency in digital marketing tools (e.g., Monday.com, MailChimp, Hootsuite, Canva, MS Office)

Creative thinking and problem-solving capabilities

Passion for sustainability and clean transportation solutions

Desired Qualifications

In-depth understanding of clean transportation technology and market dynamics

Experience managing multi-channel marketing initiatives and brand launches

Familiarity with public incentive programs or government-funded initiatives

Salary : $85,000-$97,000 a year

CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is $85,000-$97,000. Pay is determined based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.

We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!

We care about your personal well being as much as your professional success and offer generous benefits to full time employees including : 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!

Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.