Manager, Search Engine Marketing

Manager, Search Engine Marketing

The Manager, Search Engine Marketing will be primarily focused on driving search engine optimization (SEO) strategies to increase website traffic, improve search rankings, enhance online visibility, and ensure site health in the eyes of search engines. This role will also work closely with the PPC team to align search marketing efforts across paid and organic channels. The ideal candidate will have deep technical SEO expertise, a working knowledge of the changing landscape with AI Engine Optimization, combined with strong cross-functional collaboration skills. Candidates with high-level knowledge of PPC preferred.

Job Duties

• Develop, implement, and optimize comprehensive SEO strategies including on-page, off-page, technical SEO, and content optimization.
• Collaborate closely with the PPC / Paid Media team to ensure alignment between organic and paid search efforts.
• Partner with content, web development, and design teams to execute SEO best practice and improve user experience.
• Analyze SEO performance metrics through tools like Google Analytics, Google Search Console, Ahrefs, or similar, and prepare actionable reports.
• Identify and resolve technical SEO issues such as site architecture, crawlability, and indexing challenges.
• Stay current with industry trends, search engine algorithm updates, and evolving SEO and AIO practices.
• Support cross-channel marketing campaigns by providing SEO guidance and insights.
• Performs other duties as assigned.

Education & Experience

Typically requires a bachelor's degree in Marketing or a related field and five (5) to seven (7) years of related experience or an equivalent combination.

Knowledge, Skills, Abilities

Physical Demands

Licenses & Certifications : None required.

Supervisory Responsibility : 2-5 Direct Reports

Budget Responsibility : Yes

Company Information

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

Disclaimer

This job Description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.