Social Media Specialist Job at Overdrive Interactive in Boston

Overview Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Overdrive currently has a great opportunity for a Social Media Specialist . We are looking for a creative and strategically minded individual who has experience working with brands leveraging social networking tools and managing online communities. The candidate must have demonstrated deep social media expertise and experience growing and nurturing online communities. In addition, the candidate must be able to develop end to end social marketing strategies leveraging different social platforms, devising ways to build participation and new innovations in social marketing and advertising. The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, LinkedIn, Blogs, YouTube, and other technologies as part of a digital marketing mix. This candidate should also have excellent writing and verbal communication skills, strong work ethic and a contagiously positive attitude.

Responsibilities Act as a member of our clients team to tell their brand story through social media

Use social media know-how to increase fan engagement, improve website traffic and deliver an extraordinary member experience

Continue to grow each client’s presence on social media channels, including (but not limited to) Twitter, Facebook, YouTube and LinkedIn

Manage day-to-day communications on Twitter, Facebook and other social channels

Liaise with internal and external groups to create and execute social strategy

Work with internal and external teams to ensure brand consistency for each client

Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives

Excel at turning social media measurement into actionable insights

Keep an eye on trends to take advantage of new opportunities in social media

Work with agency to develop concepts across various media as needed (collateral, direct mail, postcards, signage, in-car messaging, etc.)

Present ideas to senior members of the agency

Desired Skills & Experience Bachelor’s degree and 2-3+ years of social media brand management

Writing experience, an eye for detail and excellent proofreading abilities

Proven talent and consistent conceptual thinking

Experience with consumer and B2B audiences

Proven project management skills and superior communication skills

Solid presentation skills and the ability to sell your work to other members of the team

Experience managing social media for like brands

Prior agency experience preferred

Knowledge of Radian6 and Google Analytics

Application Requirements Resume with cover letter in Word format

Salary history / requirements

Relevant References

SEND A LINK OF YOUR WORK

Benefits Health and Dental insurance

401(k) retirement plan with company matching contribution

Paid vacation and holidays

Long term disability

Life insurance

Accidental death insurance

Industry training

Flexible spending accounts

Vision care discounts

Free healthy snacks

Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.

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