Associate Director, Established Brands Marketing

Associate Director, Established Brands Marketing

The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring continued performance and smooth strategy transitions as products approach loss of exclusivity (LOE). This role will focus on maximizing brand value, optimizing commercial investments, and managing brand evolution within Otsuka's CNS portfolio. The individual will work closely with market access, sales, medical affairs, and finance to implement commercial strategies that sustain product revenue and market positioning.

Key Responsibilities

• Brand Strategy & Lifecycle Management : Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness.
• Commercial Execution : Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities.
• Cross-Functional Collaboration : Work closely with market access, finance, commercial operations, and medical teams to ensure seamless execution of brand strategies.
• Market Insights & Competitive Intelligence : Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions.
• Performance Monitoring & Optimization : Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies.
• Vendor & Agency Management : Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation.
• Portfolio Planning : As needed, support the team with relevant early commercialization work and planning within CNS.

Qualifications & Key Competencies

Bachelor's degree in Business, Marketing, or a related field; MBA preferred. 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred. Strong understanding of market access, reimbursement, and commercialization strategies. Proven ability to develop and execute marketing plans for mature brands. Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams. Analytical mindset, with the ability to track performance metrics and optimize investments. Experience in budget management and vendor oversight. Ability to work in a matrixed environment and manage multiple priorities.

Competencies

Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and / or key stakeholders.

Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development - Play an active role in professional development as a business imperative.

Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity : The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

Company benefits : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .

Statement Regarding Job Recruiting Fraud Scams : At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and / or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https : / / vhr-otsuka.wd1.myworkdayjobs.com / en-US / External . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at : 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at : https : / / www.ic3.gov , or your local authorities.