Senior Manager, Demand Generation and Inside Sales

Job Description

Job Description

Overview

Summary

As a member of the CTG Marketing team, the Senior Manager, Demand Generation and Inside Sales leads CTG’s integrated efforts to accelerate pipeline creation and support sustainable revenue growth. This leader is responsible for CTG’s demand generation, including account-based marketing, event execution, and inside sales programs, ensuring these functions operate as a unified engine for pipeline growth.

This role provides oversight for the Inside Sales program–managing an Inside Sales Manager and a blended team of onshore and offshore Business Development Representatives (BDRs)–to ensure consistent execution of outreach, qualification, and lead handoff that fuels opportunity creation.

In parallel, the Senior Manager manages a team of remote and hybrid-based Marketing Business Partners and an Event Specialist, cultivating a collaborative, performance-driven environment where results are measured against campaign, ABM, and annual demand generation KPIs.

This role will lead the strategy, development, and execution of strategic account-based marketing (ABM) campaigns, ensuring alignment with business lines and priority accounts.

By leveraging platforms such as HubSpot, GA4, LinkedIn, and SalesLoft, the Director delivers actionable insights to stakeholders, enhances CTG’s visibility and engagement, and ensures marketing and inside sales efforts are tightly aligned with CTG’s business line strategies and growth objectives.

Duties and Responsibilities

• Team and Partner Leadership

Lead and develop a high-performing team including US-based Marketing Business Partners (MBPs), an Event Specialist, an Inside Sales Manager, and a blended team of onshore / offshore Business Development Representatives (BDRs).

Own the strategy, development, and execution of integrated multi-channel demand generation campaigns.

Provide strategic oversight and operational leadership for the Inside Sales program.

Leverage tools such as HubSpot, GA4, LinkedIn, and SalesLoft to analyze campaign, ABM, and Inside Sales performance.

Collaborate with Sales, Marketing Operations, and Business Partners to refine target audience definitions, ideal client profiles, and market research that inform campaign and ABM strategies.

Perform other duties as assigned, demonstrating flexibility and a proactive approach to new initiatives

QUALIFICATIONSCandidate Qualifications