Senior Product Marketing Manager

Senior Product Marketing Manager

Cox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our Deal Central and FandI Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail-delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike. As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and FandI Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams-including Sales, Marketing, Product, and Operations-by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.

What You'll Do

• Build a deep understanding of our customers, the market, vertical markets and the competition
• Build positioning, targeting, pricing, and messaging for relevant segments and audiences
• Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
• Create new product introduction strategies and go-to-market plans for services, customer education and training, and 3rd party integrations
• Partner with the Content Team to support all of the above including webinars, educational tips and tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
• Work with the product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
• Validate hypotheses through customer insights, data analysis, and testing
• Monitor competitive activities, identifying gaps and opportunities
• Understand product decision makers, users and influencers to inform product development, messaging, and sales / marketing approaches
• Develop and oversee the product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, competitive comparisons, etc
• Monitor industry analysts, competitors, customers, sales engagements, etc. to identify unmet customer needs and market opportunities
• Support product pilot and launch readiness efforts
• Manage Sales Enablement employee role to continue the development, sustainment and utilization of effective sales collateral and tools
• Manage a team of product marketers to prioritize the work, provide strategy and guidance and mentor and coach
• Travel : 20%

What's in It for You?

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