City Innovations | A Traction First Company is hiring : Growth Marketer in Grand

Overview

City Innovations isn’t your typical venture studio—and this isn’t your typical marketing role. As a Growth Marketer, you’ll be a traction-first builder who thrives on testing, learning, iterating, and executing to discover what really moves the needle. Every campaign is an experiment, every message is a hypothesis, and every win—no matter how small—is fuel for scale. You’ll move fast, spin up landing pages, launch tests, and validate in days using tools like Webflow, Unbounce, HubSpot, Instapage, or Carrd. You’ll work directly with clients to help founders, executives, and innovation leaders find traction in their markets, translating goals into growth experiments that unlock demand and accelerate scale. You’ll bring AI into every aspect of your work to surface insights, generate campaign variations, and predict segments to test first. This position is located in Grand Rapids, Michigan.

Base pay range

$75,000.00 / yr - $90,000.00 / yr

What You’ll Do

• Build and execute multi-channel campaigns across email, paid, social, SEO, and partnerships.
• Work directly with clients to design, launch, and optimize traction-first experiments.
• Rapidly spin up and refine landing pages using platforms like Webflow, Unbounce, HubSpot, Instapage, or Carrd.
• Use AI tools to accelerate ideation, campaign testing, and market validation—bringing speed and precision to the funnel.
• Apply a traction-first mindset : test hypotheses, measure outcomes, double down on what works and execute against learnings.
• Map and optimize full funnels—from awareness to conversion—always asking, Where’s the traction?
• Run A / B tests, analyze campaign data, surface insights (with AI support), and share actionable recommendations with clients and internal stakeholders.
• Collaborate with venture, sales, and product teams to align growth strategy with go-to-market priorities.
• Document and share learnings to strengthen repeatable playbooks across ventures.

Who You Are

Why City Innovations

We’re not just building startups—we’re engineering the future. At City Innovations, ideas don’t win—traction does. Our ventures and client partnerships are built with a traction-first mindset : validate, experiment, scale. As a Growth Marketer, you’ll be at the center of that process—using creativity, data, and AI-powered speed to find traction faster than the competition.

If you’re equal parts experimenter, client partner, and AI-powered traction seeker—this is your seat at the table. Let’s grow together.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development, Consulting, and Marketing

Industries

Business Consulting and Services, Marketing Services, and Advertising Services

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Inferred from the description for this job

Medical insurance, Vision insurance, 401(k)

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