Vice President, Affiliate Engagement and Network Marketing

Description:

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, the MeTV Toons Network in collaboration with Warner Bros. Discovery, and WEST- Western Entertainment Series Television Network. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in 29 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.

Vice President, Affiliate Engagement and Network Marketing

General Job Description:

In this leadership role you will communicate with, engage, and guide network television affiliates with relevant promotional opportunities and priorities to help grow local market awareness, audiences/ratings and local ad sales (where applicable) for Weigel affiliated TV stations nationwide. You will help set affiliate promotion objectives and priorities in support of Weigel TV networks, then partner with internal company staff and local TV affiliate personnel to put the opportunities into action that help to drive local results and national goals. Additionally, this leadership role is responsible for helping to strategize, negotiate, buy, implement and audit paid off-air network marketing campaigns, partnerships, events and opportunities as identified in support of company networks. Combined with relevant professional affiliate relations, marketing and/or media buying work history at the network, studio, television group or major market station level, you will have excellent verbal and written communication and presentation skills to help engage our affiliates and other partners with the value of promoting and collaborating with Weigel and our company networks. In this role you will report internally on various plans and priorities and then share results, metrics and relevant feedback. Working in the Network Marketing Department and reporting to the Senior Vice President, and in collaboration with Network Affiliate Relations and company senior leadership, this role is a high-level company conduit to local station partners to help them maximize the value and impact they receive as affiliates of Weigel Broadcasting Co.

Duties/Responsibilities:

Oversee all affiliate promotion priorities and planning for company networks

Oversee media buying, negotiation, plan auditing and results reporting

Oversee local affiliate media support as needed

Work with Programming on timely annual programming event calendars

Work with Affiliate Relations on prioritizing selected sales opportunities for local affiliates

Work with Network Marketing and Creative Services as they develop creative assets to support affiliate promotion

Identify, set and communicate affiliate promotion priorities

Develop and maintain continuing communication strategies and relationships across affiliates to enhance their engagement with and support for Weigel networks

Amplify Affiliate Relations communications on sales opportunities to local promotion personnel

Assign production and delivery of affiliate presentation materials and assets

Assign production and delivery of affiliate promos

Communicate with affiliates about all network promotion and marketing priorities and opportunities, report back on affiliate feedback, successes and challenges

Reports-

· Network Marketing Coordinator responsible for affiliate marketing media support and other duties within Network Marketing

· Affiliate Promotion Manager for assignment of affiliate on-air promotion elements

Collaborate-

· Work with Affiliate Relations on affiliate communications and deliverables

· Work with Network Marketing, Graphics and Creative Services leaders of on strategic affiliate deliverables

· Collaborate with Senior Leadership on outside media strategy and opportunities

· Manage and implement network outside media

· Report to SVP Network Marketing

Our Perks & Benefits:

Medical, Dental, Vision, Life Insurance package

Long Term Disability Insurance

HSA Plan

401k with Company Match

Vacation/PTO/Sick/Paid Holidays

Paid Qualified-FMLA Leave

Tax-free Transit

Discounted Parking Access

Convenient access to highways and public transportation

One block from the aptly named Restaurant Row

Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $166,000-$200,000 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

Requirements:

Professional work experience in marketing, affiliate relations and/or media buying at a television or cable network, studio, television group or major market TV station

Media strategy, negotiation and buying experience that met delivery, efficiency and results metrics

Professional, collaborative and effective relationship and communication skills; poise in executive and professional presentations

Familiarity with strategic and creative marketing for linear TV audience development and retention

·Collaborative and adaptive approach working across teams and organizations

Ability to work full-time in the Chicago corporate office location