Marketing Automation & CRM SpecialistGenesis HealthCare • 67208, KS, Wichita
Marketing Automation & CRM Specialist
Genesis HealthCare • 67208, KS, Wichita
30+ days ago
Job type
- Full-time
Job descriptionRun A / B tests on subject lines, landing page layouts, and CTAs for optimization. Assist with conversion rate optimization (CRO) and funnel analysis. Provide input on scalable processes and automation improvements as the company grows. Support content and creative development (email copywriting, light design in Canva / Adobe) HubSpot Marketing Software Certification (required) 2-5 years of experience in CRM / marketing automation (HubSpot strongly preferred) Strong analytical and reporting skills HTML / CSS knowledge for email and landing page tweaks is a plus Experience with SMS platforms and compliance best practices Strong copywriting skills for emails and landing pages Familiarity with A / B testing and CRO strategies
We’re seeking a Marketing Automation & CRM Specialist with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization. Key Responsibilities
- Own HubSpot marketing automation : email, SMS, workflows, and landing pages
- Build segmented campaigns, nurture workflows, and lead scoring models.
- Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.)
- Collaborate with the design team or use HubSpot templates to create polished, responsive assets.
- Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations
- Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations.
- Stay up to date on HubSpot certifications, features, and best practices
Optional Add-Ons :
Qualifications
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Marketing Specialist • 67208, KS, Wichita
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