Senior Marketing Generalist

The Role

As a Senior Marketing Generalist at RIVET, you will play a key role in helping us grow awareness and demand for our platform across the construction industry. Reporting to the Director of Marketing, you'll be embedded in a small, nimble team that works closely with Sales, Customer Success, and Product to create and deliver campaigns that move the needle. You'll operate across channels and formats, from planning webinars and collaborating with industry associations to drafting compelling content, designing visuals, and refining our messaging.

This role is ideal for someone who thrives in ambiguity, moves quickly, and brings a "figure it out" mindset. You'll be tasked with taking our long list of "we know we should be doing this" ideas and transforming them into actioneither by making them happen or improving what's already in motion. You'll own core pieces of our marketing engine including pipeline-driving events, content creation, campaign strategy, and execution across a range of digital channels. You'll also be a creative partner who can pitch and shape new ideas in collaboration with teammates across the company.

Over time, you'll have the opportunity to shape how we go to market, develop systems that scale, and lead new initiatives that push us forward. As RIVET grows, so will your ability to influence how we show up in the world and the kind of marketing function we become.

What You'll Do

• Collaborate cross-functionally to write and refine messaging that resonates with our ICP
• Develop and execute content strategies that support sales enablement and customer education
• Create marketing assets across channels, including emails, landing pages, graphics, and social media content
• Build and manage relationships with industry associations and partners to grow awareness and credibility
• Lead planning and execution of webinars and other marketing-owned pipeline events that generate high-quality leads
• Edit and package customer videos and testimonials into compelling marketing content
• Analyze performance of campaigns, content, and channels, reporting results and optimizing accordingly
• Stay on top of market trends and audience insights to help inform strategy and content planning

What You'll Bring

Even Better

Benefits to Help You Bring Your Best Self to Work

RIVET believes in putting our people first and building a diverse team is at the front of everything that we do. We welcome people from different backgrounds, experiences, and perspectives. We are an equal opportunity employer and celebrate the diversity of our growing team.