VP of Sales and Marketing - Hospitality Staffing

VP of Sales & Marketing

High-Growth Hospitality Staffing Firm

We’re a profitable, established hospitality staffing firm with a strong reputation and deep relationships. Now we’re ready for our next phase: turning that foundation into a scalable, repeatable growth engine.

We’re looking for a VP of Sales & Marketing who knows how to scale revenue, build systems, and lead high-energy teams—without losing the human touch that got us here.

Why This Role Is Different

This isn’t a “maintain the book” job. It’s a chance to:

• Shape the future of a profitable, established brand

• Build and develop your own team of high-performing sellers

• Contribute to long-term equity value (ESOP included)

• Partner with a collaborative, supportive CEO who wants a true thought partner

• Achieve some of the most meaningful results of your career—and be well rewarded for it

We’ve built a strong foundation on relationships and reputation. Now we’re ready for a leader who can turn that strength into sustainable, scalable growth.

Who You Are

You’re a young, seasoned pro—far enough into your career to have real wins under your belt, but still hungry enough to build something big.

You’ll feel at home here if you are:

• A leader who has scaled a staffing or recruiting organization from roughly $30M to $75M+

• A builder who enjoys creating systems, structure, and playbooks

• Someone who excels at both strategy and execution—you can design the plan and then run it

• An individual who sees opportunity in complexity, not a headache

• A candidate who wants to make a significant impact and be rewarded for it

Experience Needed

• Proven success scaling a staffing or recruiting firm beyond $50M

• Experience managing high-social, high-energy sales teams

• Comfort making difficult decisions with clarity and professionalism

• Strong financial and analytical acumen—you understand the P&L and sell value, not just price

• Executive presence with the confidence to represent us at the C-suite level

Leadership Traits

• Brings calm and clarity to fast-moving environments

• Strategic and tactical—willing to both plan and execute

• Direct but empathetic when giving feedback

• Data-driven and relationship-aware at the same time

• Motivated by team success, long-term impact, and shared wins

What You Will Own

1. Revenue Leadership (70%)

• Deliver a $10M new-business target

• Maintain a healthy pipeline of $30M+

• Identify and execute on expansion opportunities within existing accounts

• Introduce and price new service offerings that deepen client partnerships

• Champion a value-based pricing strategy, not commodity pricing

2. Sales Infrastructure (20%)

• Build a scalable, documented sales process that others can follow and win with

• Create dashboards and KPIs that give real visibility and predictability

• Develop the tech stack that enables speed, efficiency, and competitive advantage

• Ensure consistent CRM adoption and data integrity

3. Team Leadership (10%)

• Recruit and develop high-performing sales and account talent

• Coach and elevate existing team members; turn potential into performance

• Create a culture of accountability, growth, and shared success

• Lead purposeful, effective weekly sales meetings that move the numbers

Your First 90 Days

Days 1–30: Diagnose

• Evaluate the entire revenue function—from lead gen to renewals

• Meet with top clients to understand their priorities and expectations

• Identify key constraints that are limiting growth

• Align on findings and priorities with the leadership team

Days 31–60: Design

• Develop a scalable sales process aligned with the company’s growth goals

• Establish dashboards and KPIs for accurate forecasting

• Design comp structures that attract and retain strong performers

• Begin recruiting key sales hires

Days 61–90: Deploy

• Implement the new sales process across the team

• Build visible momentum by securing early wins and pipeline lift

• Hire and onboard your first A-player

• Demonstrate measurable improvement in pipeline quality and velocity

What We’re Looking For (In Your Story)

When we talk, we’ll want to hear:

• The revenue scale you drove – starting point, ending point, time frame, and your specific role

• How you approached retention and account expansion – playbooks, strategies, and real examples

• How you’ve led and developed high-social sales teams – your systems for accountability, coaching, and culture

If you can clearly walk us through those three areas, you’re exactly the kind of VP we want to meet.

Compensation

• Base Salary: $160K

• Performance Incentives: $100K+ (bonus + commission)

• Top performers typically exceed: $350K+

You’ll be rewarded not just for maintaining what’s here, but for scaling what’s possible.