Marketing Manager

Tucker Company Worldwide, Inc.

Tucker Company Worldwide, Inc. is a family-held, third-generation corporation with a proud legacy of leadership celebrating its 60th anniversary in business. We believe in the importance of investing generously in our people, business, industry, and local community. Tucker Company is the oldest privately-held freight brokerage in North America, specializing in notoriously complicated freight, like temperature-controlled, oversized, and high-value, high-security shipments. We help transportation professionals for some of the world's top brands ensure the safe, on-time delivery of their freight using carefully designed procedures, cutting-edge technologies, and award-winning service. Whether the shipment is oversized, delicate, high-value, or hazardous, we're prepared to manage it with the utmost care.

Tucker Company serves on the board of the Transportation Intermediaries Association (TIA), chair the Highway Transportation Committee of the National Industrial Transportation League (NITL), and serves on committees in a variety of trade associations important to our customers to understand both our industry and our customers' industries. We take great pride in moving high-touch, high-security freight in industries where reputation and track record are paramount.

Role and Responsibilities

Accountabilities :

• Create and implement a written multi-year strategic marketing program and brand consistency throughout internal and external marketing channels (i.e., print, digital, verbal) to ensure the Tucker brand is synonymous with the companys Core Values, curating growth results. Included, but not limited to :
• Prepare Press Releases, send to appropriate outfits, closely manage publications / media relationships, and ensure publication and internally archive them.
• Webinars - Coordinate monthly webinar campaign, including creating and editing slide content, presentation design, promotion through social and email, hosting live webinar recordings, uploading content to YouTube and facilitating post-event distribution to maximize Tucker brand footprint.
• Podcasts / Blogs to ensure Tuckers external partners stay updated with the companys strategic plans and milestones.
• Manage, report on and promote survey results both internally and externally (e.g., Customer Feedback Survey, Customer Onboarding Survey, Top Workplace Energage Survey, Customer of the Month, etc.) to continuously revise retention and engagement strategies.
• Manage staff position and college interns to support departmental activities as may be required.
• Manage third party resources to augment departmental activities and work.

Responsibilities :

Team Member Engagement :

External Engagement, Reputation Management and Travel :

Collaboration :

Qualifications and Education Requirements :