Director, Commercial Marketing

Base pay range

Learn more about the general tasks related to this opportunity below, as well as required skills.

$213,000.00 / yr - $251,000.00 / yr

Company Overview

PROCEPT BioRobotics focuses on patient-first innovation to revolutionize treatment for benign prostatic hyperplasia (BPH) through surgical robotics. The company aims to improve quality of life for patients, provide effective options for surgeons, uphold the trust of shareholders, and offer ongoing career growth opportunities for its people.

The Opportunity That Awaits You

We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function. This senior role will drive a customer-centric approach and coach a team of marketers with deep expertise across key audiences (surgeons, urology practice staff, hospital executives) and sites of care (OR, hospital, and urology practice). The leader will translate Procept’s value proposition into integrated marketing plans and commercial programs to drive awareness and adoption of Aquablation.

Reporting to the VP of Marketing, you will align commercial marketing strategies with marketing operations, contribute to the Marketing Leadership team, and collaborate with marketing and sales leadership to define goals, KPIs, best practices, and sales materials that scale the Procept value story in-market.

What Your Day-To-Day Will Involve

Audience-Centric Strategy & Execution

Build a continuum of marketing programs for surgeons, their practices, and hospitals to drive awareness and advocacy among surgeons, urology practice staff, hospital executives, and program leaders.

Identify and quantify key customer, clinical, and economic barriers to adoption.

Develop and execute targeted marketing programs addressing these barriers with messaging and evidence to drive adoption of Aquablation as a first-line treatment for BPH.

Work with marketing and sales leadership to align on a unified go-to-market strategy, including value proposition, procedure positioning, and competitive messaging.

Collaborate cross-functionally to ensure brand discipline, training, and delivery of content and tools for a cohesive commercial effort.

Provide strategic insights into annual planning and partner with international teams to adapt US strategies for global markets.

Program Launch Excellence & Practice Integration

Drive program launch excellence to integrate Aquablation as a strategic service line in hospitals, urology practices, and health systems.

Lead integration initiatives to embed our solutions and build sustainable Aquablation programs.

Define and track success metrics for program adoption from launch to standard practice.

Commercial Tools & Capabilities

Develop scalable tools and capabilities with the global Learning & Development and sales leadership to communicate Aquablation’s value propositions (clinical, economic, and procedural).

Build a comprehensive content library that enables the sales team with on-demand digital and physical resources.

Clinical Marketing Scale & Amplification

Establish best-in-class clinical marketing practices, including a KOL strategy to drive peer-to-peer education.

Guide engagement with professional societies and regional chapters to advance adoption, ensuring consistent value messaging across all marketing collateral and tools, tailored to specific personas.

Cross-Functional Partnership

Partner with Marketing Communications to develop campaign plans with goals, actions, channels, and content by persona and channel.

Interface with Market Access to build health economic messaging rooted in real-world evidence.

Collaborate with marketing operations and analytics to track and measure messaging, content, and campaign effectiveness.

Team Leadership and Talent Development

Lead, coach, and develop a marketing team with expertise in clinical, practice, and hospital marketing.

Foster a culture of excellence, collaboration, and continuous improvement.

The Qualifications We Need You to Possess

Experience : 12+ years of marketing experience, preferably in the medical device industry, with demonstrable success.

Leadership : Proven ability to lead by example and develop high-performing teams.

Strategic Acumen : Ability to simplify complexity and drive product adoption.

Communication : Exceptional verbal, listening, and written skills.

Data-Driven : Strong capability in reporting, performance analysis, and prioritization.

Change Management : Experience navigating complex environments and delivering effective execution.

Customer-Facing Experience : Experience with C-suite hospital administrators and decision-support functions; familiarity with health economics and hospital finance is desirable.

Education : Bachelor’s degree in marketing, business, or related field; MBA or advanced degree desirable.

Location : Based in the Bay Area (preferred).

The Qualifications We Would Like You to Possess

Experience in surgical robotics or other high-growth medical products / therapies.

Experience marketing directly to surgeons and hospital executives.

Understanding PROCEPT's Culture

PROCEPT believes every person matters—employees, patients, and caregivers. We aim to revolutionize through innovation with pathological optimism, humility, and strong collaboration. Our live induction and management programs focus on growing managers and teams across functions. We strive for a work / life blend and a community dedicated to making a difference.

Note : This opportunity includes a 25% bonus and RSUs at offer.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing, Sales, and Consulting

Industries : Medical Equipment Manufacturing, Hospitals and Health Care, Marketing Services

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