Solutions Marketing Manager

Solutions Marketing Manager

Imagine yourself growing your expertise and expanding your skillset with every project. At Hach, a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis betterfaster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of our team and the broader Veralto network, you'll be part of a unique work environment where purpose meets possibility : where you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs, and where you'll have opportunities to foster your professional development and fuel your career growth. Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.

Reporting to the Director, Solutions Marketing, the Solutions Marketing Manager supports the positioning, go-to-market planning and marketing assets for Hach's products and service. The manager may be responsible for a specific product / solution and / or contribute to the marketing of a product / solution suite. This role will liaise between the Product Management organization, growth marketing, commercial teams, and the customer by articulating a clear value proposition that wins in the market. This role leverages their expertise to create, refine, and optimize our sales enablement collateral. This role is hybrid, working at the office 3 days per week, in Loveland, Colorado.

In this role, a typical day will look like :

• Partner with key stakeholders to plan and deliver the launch of new products and releases internally / externally.
• Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation and other sales enablement materials.
• Develop messaging, positioning, and sales enablement materials for each new product launch while keeping existing materials relevant with voice of customer and sales.
• Curate content (i.e. case studies, testimonials, data sheets, website, merchandising catalog, etc.) by sourcing and creating customer stories in partnership with key internal partners, including Product Management, R&D, Sales and Service.
• Participate in the identification, justification and monitoring of new market opportunities and pursuit plans.
• Develop Sales Enablement materials that empower campaign and demand generation teams with assets to drive growth.
• Incorporate win / loss insights into competitive content, positioning, messaging, content, etc.
• Develop an effective solutions content strategy and calendar, and highly impactful growth programs to generate customer acquisition, funnel conversion, engagement, and lifetime value.

The essential requirements of the job include :

Hach is proud to be part of the Water Quality segment of Veralto, a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resourcesand building rewarding careers along the way.

The compensation range for this role is $120,000.00 - $130,000.00 USD per year. This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance and 401(k) to eligible employees.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.