Marketing Manager

Marketing Manager

Location : Omaha NE (On-Site Position)

Reports to : Executive Team

About 88 Tactical

88 Tactical isnt your average gun range. Were a premier lifestyle and training destination blending world-class instruction upscale dining fitness and entertainment under one roof. Our members are passionate loyal and growing and were looking for a dynamic Marketing Manager to help us take that growth to the next level.

Position Overview

The Marketing Manager will serve as the strategic driver behind 88 Tacticals brand visibility membership growth and overall marketing performance. This role combines creativity and data-driven strategy to expand our member base elevate our market presence and strengthen engagement across all channels from digital and social media to events and partnerships.

This position requires a visionary leader with hands-on expertise in campaign strategy advertising (including paid media) and brand storytelling. Youll oversee all marketing functions lead a small but mighty team and work collaboratively with leadership to align marketing initiatives with company goals.

Key Responsibilities

Membership Growth & Market Strategy

Develop and execute comprehensive marketing strategies that drive membership acquisition retention and engagement.

Identify and target key market segments using data insights and customer behavior analysis.

Partner with the membership and events teams to create campaigns that convert leads and maximize ROI.

Advertising & Brand Awareness

Oversee the development and management of advertising campaigns (digital print and broadcast).

Plan and optimize paid media strategies including Google Ads Meta and other platforms.

Maintain a consistent and compelling brand voice across all marketing channels and materials.

Social Media & Digital Presence

Lead the strategy for social media growth engagement and brand storytelling.

Manage paid and organic social campaigns influencer collaborations and community engagement initiatives.

Analyze performance metrics and adjust strategies to continually improve reach and engagement.

Content & Creative Direction

Guide the creation of impactful content including video photo print and digital assets that highlight the 88 Tactical experience.

Ensure all creative aligns with brand standards and enhances member perception.

Leadership & Collaboration

Lead and mentor marketing staff fostering a collaborative performance-driven environment.

Partner with internal departments to ensure marketing efforts support operational and financial goals.

Oversee external marketing vendors agencies and media relationships.

Qualifications

Bachelors degree in Marketing Communications or related field (Masters preferred).

7 years of progressive marketing experience with at least 3 years in a leadership role.

Proven success in membership-based or lifestyle brand marketing.

Strong understanding of digital marketing analytics audience segmentation and campaign optimization.

Expertise in paid advertising platforms (Google Ads Meta Business Suite etc.).

Excellent leadership communication and project management skills.

Why Join 88 Tactical

Competitive compensation package

Health dental and vision insurance

401(k) with employer match

Paid Time Off

Complimentary access to training classes fitness center and shooting ranges

Employee discounts in the Founders Club and Pro Shop

Apply Today

If youre ready to bring bold ideas strategic vision and measurable results to one of the most unique brands in the Midwest wed love to meet you.

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1