AVP, Web Analytics

Overview

We are seeking a strategic and hands-on Digital AVP, Web Analytics to launch a new function focused on understanding and optimizing online behaviors of policyholders and agents. This role will initially concentrate on analyzing service-related interactions and journeys, with a growth path to include agent acquisition (quote and issue) behaviors. The ideal candidate combines deep digital analytics hands-on expertise with a passion for customer experience and has the vision to build and eventually lead a high-performing analytics team. This is a newly created function with significant opportunity for growth. The successful candidate will lead the organization to better understand what is possible through these insights and expand the discipline. But, that will only come through immediate execution. This is very much a “show-me” culture. Maintains a solid understanding of AmTrust’s mission, vision, and values. Upholds the standards of the AmTrust organization.

Responsibilities

• Establish and own the web analytics strategy for policyholder and agent service-related behaviors across digital platforms.
• Analyze user journeys, identify friction points, and deliver actionable insights to improve online service experiences.
• Develop dashboards and reporting frameworks to track KPIs related to digital service usage, satisfaction, and engagement.
• Highly collaborative with cross-functional teams (Operations, IT, Marketing) to align analytics initiatives with business objectives.
• Prepare for future expansion of analytics scope to include agent quote and issue behaviors, supporting digital sales growth.
• Present findings and recommendations to senior leadership, influencing digital strategy and investment.
• Ensure data integrity, compliance, and best practices in digital analytics.
• Monitors operational expenses and develops programs to focus on cost efficiency.
• Keeps current with market trends and demands.
• Performs other functionally related duties as assigned.

Qualifications

Required :

Preferred

Salary

The expected salary range for this role is $137,800-$200,000 / year.

Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the compensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.

What We Offer

AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include : Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

DEI and Culture

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.

AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.

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