Paid Media Manager

Job Description

Job Description

We are looking for an experienced Paid Media Manager to lead the development and execution of high-impact digital advertising strategies. In this role, you will oversee paid media campaigns across multiple platforms, focusing on optimizing performance and achieving measurable results. Join our team in Harrisburg, Pennsylvania, and contribute to driving brand growth through innovative and data-driven approaches.

Responsibilities :

• Develop and execute comprehensive paid media strategies to support business objectives and drive conversions.
• Manage and optimize digital advertising campaigns across platforms such as paid search, paid social, and display networks.
• Monitor campaign performance, analyze data, and generate detailed reports to assess effectiveness and identify areas for improvement.
• Create audience segmentation strategies to ensure targeted and relevant messaging for diverse customer groups.
• Oversee campaign setup, including budgeting, bidding strategies, and performance tracking.
• Collaborate with creative teams to align advertising content with overall brand messaging and goals.
• Stay updated on industry trends and emerging digital marketing tools to enhance campaign effectiveness.
• Implement email marketing initiatives that complement paid media efforts and improve overall customer engagement.
• Conduct A / B testing to refine campaign elements and improve outcomes.
• Provide strategic insights and recommendations to optimize future advertising efforts.
• Proven experience managing paid media campaigns across platforms such as Google Ads, Facebook Ads, and other digital networks.
• Strong understanding of audience segmentation, bidding strategies, and campaign optimization techniques.
• Proficiency in using social media tools and platforms to execute and monitor campaigns.
• Solid knowledge of email marketing and its integration with paid media efforts.
• Ability to analyze campaign data and generate actionable insights.
• Familiarity with social media strategy, content creation, and performance tracking.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience with A / B testing and other performance improvement methodologies.