Manager, Team Marketing - DC Defenders

Job Description

Job Description

Job Title : Manager, Team Marketing - DC Defenders

Reports to : Director, League & Field Marketing

About the United Football League

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

About the Position

The Team Marketing Manager is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social / digital platforms and driving business performance, ticket sales and game attendance.

Reporting to the Director League & Field Marketing, the Team Marketing Manager will be responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. The Manager will collaborate with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications / PR, Sponsorship, Social Media and other verticals to drive key business goals.

What You Will Do

Delivering Marketing Excellence

• The primary role of the Marketing Manager is to develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans.
• Collaborate with the league Marketing Director to transform the league marketing strategy to a season long tactical plan. Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital / media to ensure plan alignment and assets development. Submit creative requests, write email copy, traffic assets as needed.
• Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms. (Including brand, ticketing, theme game, tentpole, sweeps, lead gen, fan engagement campaigns)
• Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified.
• Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts - with the goal of elevating the team brand visibility in the market, growing fandom, generating leads and ultimately measuring success through data capture and ticket sales. (Includes on-site activations, digital / social activations, fan promotions, street teams / brand ambassador programs, event activations).
• Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights. Provide recommendations, ideas and evaluation of hyper local plans.
• Be the main steward for the DC Defenders brand and execute the Defenders and league’s marketing and business strategy.
• Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.
• Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families. Build strong reciprocal relationships with these key entities, ultimately raising team brand and driving game attendance.

Succeeding on Game Day

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring

Additional Details

Compensation

The anticipated base salary for this role is $66,500 - $76,500. This role is eligible for annual incentive and / or comprehensive benefits, including medical / dental / vision / life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Equal Employment Opportunity Statement

The United Football League maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.