Brand Manager - Fishing

Description

BRAND MANAGER

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. Come join our amazing Brand Marketing Team for these leading industry brands!

Check us out on Cannon , Minn Kota and Humminbird , or find us on Instagram and Facebook !

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

What you will do :

The person in this role leads and executes brand strategy and marketing tactics for a smaller brand / brand segment to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Responsibilities include but are not limited to managing brand positioning, brand awareness, business case development, marketing communications, market insights / analytics, product marketing / positioning / pricing. Leads cross-functional teams to execute and evaluate brand initiatives and innovation strategies.

• Collaborates with senior brand leadership and provides input into the development of brand strategy. Leads and executes brand initiatives to grow brand equity and brand identity in the market and enhance the consumer experience and loyalty. Serves on a cross-functional team consisting of eCommerce, product development, engineering / R&D, sales, and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research.
• Strengthens brand equity by developing, leading, and overseeing the execution of a comprehensive and fully integrated marketing programs that address targeted consumer segment needs. The marketing programs include communication strategy, marketing campaigns, advertising, public relations, sales promotions, product packaging and promotional and point of purchasing marketing.in support of our brand. Ensures marketing strategies support effective product positioning and messages are aligned with other products, overall organizational strategy, and the brand identity.
• Performs initial business case development, consumer positioning and alignment to demand space. Manages product packaging, design, and communication briefs.
• Applies trade and consumer market research findings to identify trends and market opportunities.
• Manages marketing insights / analytics, which includes the following areas : consumer insights, competitive analysis, market / penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications, and product range gaps. Briefs and partners with internal and external subject matter experts and resources.
• Develops, directs, and interprets trade and consumer market research studies to identify trends and market opportunities.
• Evaluates brand and marketing strategy ROI and effectiveness using KPI (key performance indicator) analysis, metric targets, reporting, testing, and tracking, dashboards, and related key reporting.
• Collaborates with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, attend major shows / customer presentations and present new products.
• Serves on a cross-functional team consisting of the eCommerce center of excellence, innovation, product development, engineering / R&D, sales, and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research.
• Performs other duties as assigned.

Supervisory / Management Responsibilities :

What you need to succeed :

A few pointers about our culture :

What you will receive :

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories : Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include : Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $592.8 million global enterprise with around 1,300 employees across 20 countries.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.