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Click Here Digital? is hiring : Programmatic Media Buyer in Baton Rouge

Click Here Digital? is hiring : Programmatic Media Buyer in Baton Rouge

MediabistroBaton Rouge, LA, United States
16 days ago
Job type
  • Full-time
Job description

A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

Job Responsibilities :

  • Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.)
  • Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.
  • Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work.
  • Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement.
  • Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging.
  • Ensure campaign is properly set up and that all ads being sent to the correct landing page
  • Conduct A / B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies.
  • Generate regular reports to track campaign performance and communicate key findings.
  • Monitor CRM daily for assigned tasks and ensure completion of tasks.
  • Maintain performance standards on all assigned accounts.
  • Analyze large subsets of data and provide client-facing feedback and reports.
  • Stay current on industry trends, best practices and technologies in programmatic advertising.
  • Other Duties may be assigned

Required Qualifications :

  • 1-2 years of Paid Media experience
  • Experience and strong understanding of programmatic advertising.
  • Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Excellent time-management and organizational skills
  • Proficient in Microsoft Office / Google Workspace (Docs, Sheets, Slides, GMail, GChat)

    • Preferred Qualifications :

  • Agency experience
  • Google certifications (Google Analytics, Google Ads)
  • Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
  • Experience with paid search, paid social media, or CTV
  • Experience in automotive, legal, and / or medical verticals
  • Strong understanding of advertising and marketing principles, particularly for online audiences

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    Digital Programmatic • Baton Rouge, LA, United States