Associate Director, Marketing - Human Re-Sources

Associate Director, Marketing - Human Re-Sources

Human Re-Sources was founded by J Erving in 2017, headquartered in Los Angeles California, with a secondary office in Atlanta, Georgia. The mission of this independent music label is to be at the intersection of culture and technology, with a goal of supporting artists who are looking to move more independently.

As an Associate Director, Marketing at Human Re-Sources you will work alongside equally eager professionals with a passion for the urban genre. You will conceptualize, strategize, implement and lead both artist and corporate media and marketing initiatives for Human Re-Sources.

What You'll Do

• Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists.
• Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals).
• Work collaboratively with A&R's, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement.
• Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals.
• Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster. Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space.
• Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and / or discussions that move the campaign forward.
• Conceptualize and oversee strategic rollout of content for artists' DSP profiles, fanpages, relevant socials and / or visual channels.
• Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development.

Who You Are

What We Give You

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California Pay Range

$85,000 - $95,000 USD