Talent.com
Channel Marketing Senior Manager-Americas
Channel Marketing Senior Manager-AmericasCommScope Holding • Louisville, KY, US
Channel Marketing Senior Manager-Americas

Channel Marketing Senior Manager-Americas

CommScope Holding • Louisville, KY, US
25 days ago
Job type
  • Full-time
Job description

Channel Marketing Senior Manager-Americas

Lead and execute a holistic Americas channel marketing strategy that leverages multi-touch and multi-channel engagement to market to, through, and with RUCKUS partners. Drive brand awareness, accelerate demand generation, and foster deeper partner collaboration by integrating campaign planning, partner enablement, and data-driven insights across all stages of the channel ecosystem. Ensure alignment with organizational goals and maximize impact through targeted initiatives, continuous optimization, and measurable outcomes.

Strategic Planning & Alignment

  • Develop, execute and optimize integrated channel marketing campaigns aligned with Americas comprehensive marketing strategy and partner priorities.
  • Collaborate with sales, product, and partner teams to design and execute marketing programs that drive brand relevance, pipeline and revenue growth.
  • Ensure initiatives are tailored to key verticals and business objectives.

Project Management & Collaboration

  • Work with key stakeholders such as Partner & Distribution Sales leadership to ensure strategic channel marketing and sales alignment.
  • Partner with Sales to map the partner lifecycle across Marketo and Salesforce, ensuring alignment with multi-touch attribution models to enhance visibility into marketing influence and conversion impact.
  • Lead weekly Marketing & Partner Sales alignment conversations to drive cross-functional execution. Share structured agendas and strategic updates in advance, and ensure timely follow-through on action items to maintain momentum and accountability.
  • Engage in weekly Partner Account Manager conversations to deepen understanding of partner sales motions and proactively surface joint marketing opportunities that drive pipeline and partner engagement.
  • Facilitate ongoing 1 : 1 strategy discussions with Marketing Leadership to align on campaign performance, cross-functional collaboration, and execution.
  • Oversee the Americas Market Development Funds (MDF) Marketing budget, ensuring investments are strategically aligned, fully documented, and optimized for measurable ROI.
  • Integrated Marketing

  • Proactively manage integrated marketing campaigns and tactics, across paid, owned and earned media, to dormant and active partners.
  • Provide strategic guidance to distributors and partners on campaign integration and MDF-funded activities.
  • Create compelling content for marketing assets (emails, landing pages, presentations, collateral, etc.) tailored to the audience to support integrated campaigns and drive engagement across partner channels and paid, owned, and earned media.
  • Serve as primary marketing POC for "concierge" marketing agencies supporting partner MDF requests; oversee strategy, KPIs, and asset alignment.
  • Report monthly channel marketing metrics and identify areas for optimization. Assess MDF spend and budget to allocate resources effectively. Track and report on KPIs including pipeline contribution, lead quality, and campaign ROI. Use data-driven insights to optimize campaigns and budget allocation.

    Thought Leadership

  • Develop content strategy for NAR & CALA Partner newsletters; ensure relevance and timeliness. Collaborate with Laura Swalec who currently manages compiling content and sending.
  • Manage partner-led case study pipeline from strategy through execution and promotion.
  • Launch and promote at least one MDF-funded case study per month.
  • Identify opportunities to highlight partners, case studies and testimonials in relevant content and sales & marketing assets.
  • Webinar & Event Strategy & Execution

  • Support, plan, and execute strategic channel marketing webinars and events (e.g., Accelerate Americas, RUCKUS hosted events) to drive brand awareness and measurable business impact.
  • Develop quarterly webinar & event strategy aligned to integrated campaigns, partner priorities, and business objectives.
  • Collaborate with cross-functional teams to identify high-impact opportunities (summits, roadshows, tradeshows, webinars, incentives).
  • Work closely with partners, distributors, and internal stakeholders to co-create event experiences.
  • Leverage multi-channel marketing (sales enablement, email, organic & paid media) to maximize event attendance and engagement.
  • Define clear event objectives and KPIs; analyze results to optimize future events and demonstrate impact.
  • Capture lessons learned, share best practices, and refine event processes.
  • Reporting & Optimization

  • Report monthly on channel marketing metrics, MDF spend, and campaign performance across top, middle and bottom of the funnel.
  • Identify areas for optimization and continuous improvement.
  • Document and share best practices across the team.
  • Required Skills & Qualifications

  • 8+ years in channel / integrated marketing, preferably in B2B / tech.
  • Demonstrated ability to guide stakeholders and provide strategic counsel on marketing initiatives, ensuring alignment with business objectives and maximizing impact.
  • Proven success in multi-channel campaign execution and partner enablement.
  • Experience with marketing automation, CRM, and analytics tools.
  • Strong collaboration, project management, and communication skills.
  • Ability to manage budgets, track ROI, and optimize spend.
  • Our salary ranges consider a wide variety of factors, including but not limited to benchmarking by independent third-party consultants, skill sets, years of experience, training, education, geography, and other business needs. Depending on experience, the range can be higher for candidates with exceptional experience and a demonstrated history of successful performance. This position's expected total compensation (base salary and commission range) is $120,500.00-$153,000.00.

    CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow.

    If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next..come connect to your future at CommScope.

    CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com .

    Create a job alert for this search

    Channel Marketing • Louisville, KY, US

    Related jobs
    Director - Vendor Management

    Director - Vendor Management

    Firstsource • Louisville, KY, United States
    Full-time
    Director - Vendor / Product Management.Florida (Remote), Puerto Rico, or USA Remote.We are seeking an experienced and adaptable BPaaS Vendor / Product Manager to lead the execution and oversight of pro...Show more
    Last updated: 30+ days ago • Promoted
    Travel Physical Therapist - $2,006 per week

    Travel Physical Therapist - $2,006 per week

    LanceSoft • Shepherdsville, KY, United States
    Permanent
    LanceSoft is seeking a travel Physical Therapist for a travel job in Shepherdsville, Kentucky.Job Description & Requirements. Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organi...Show more
    Last updated: 26 days ago • Promoted
    Events Sales Manager

    Events Sales Manager

    The Kitchen Table at JBBDCo • Shepherdsville, KY, US
    Full-time
    QED Hospitality is a restaurant operations management group, focused on running Food & Beverage operations in boutique hotels and exclusive sites nationally. We bring our operational acumen to the t...Show more
    Last updated: 30+ days ago • Promoted
    P&E Assistant Marketing Manager

    P&E Assistant Marketing Manager

    GAI Consultants Inc. • Louisville, KY, United States
    Full-time
    GAI seeks a skilled, highly motivated, results-driven Assistant Marketing Manager to join our dynamic Power and Energy Marketing Team. At GAI, you'll be part of a collaborative team where your ideas...Show more
    Last updated: 30+ days ago • Promoted
    Outside Sales Agent – Insurance Products

    Outside Sales Agent – Insurance Products

    Platinum Supplemental Insurance • Scottsburg, IN, US
    Full-time
    Ready to jump-start your career and take charge of your earning potential?.At Platinum Supplemental Insurance, we’re looking for motivated individuals ready to learn, grow, and thrive in a fast-pac...Show more
    Last updated: 18 days ago • Promoted
    Marketing & IP Counsel

    Marketing & IP Counsel

    Jobot • Louisville, KY, US
    Full-time
    This Jobot Job is hosted by : Sherwin Souzankari.Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary : $120,000 - $175,000 per year.We’re a family-owned...Show more
    Last updated: 30+ days ago • Promoted
    Emergency Medicine Medical Director in Scottsburg, IN

    Emergency Medicine Medical Director in Scottsburg, IN

    TeamHealth Corporate • Scottsburg, IN, US
    Full-time
    Further your career as a leader in emergency medicine (EM) with TeamHealth.Deliver safe, high-quality patient care as a physician in our emergency department (ED) at Scott Memorial Hospital in Scot...Show more
    Last updated: 27 days ago • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLC • Louisville, KY, United States
    Full-time
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...Show more
    Last updated: 30+ days ago • Promoted
    Sr Principal Communication / Publication Strategy - Single Sponsor - CMPP Certified

    Sr Principal Communication / Publication Strategy - Single Sponsor - CMPP Certified

    Syneos Health / inVentiv Health Commercial LLC • Louisville, KY, United States
    Full-time
    Sr Principal Communication / Publication Strategy - Single Sponsor - CMPP Certified.Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer ...Show more
    Last updated: 19 days ago • Promoted
    Senior Marketing Specialist

    Senior Marketing Specialist

    GAI Consultants Inc. • Louisville, KY, United States
    Full-time
    GAI seeks a skilled, highly motivated, results-driven.Transportation & Infrastructure.Working out of our Indianapolis, IN Charleston, WV, or Canton, OH offices. LOIs, qualifications, and presentatio...Show more
    Last updated: 30+ days ago • Promoted
    Market Clinical Director

    Market Clinical Director

    ChenMed Family of Companies • Louisville, KY, US
    Full-time
    At ChenMed, we’re transforming healthcare for seniors, providing them with the highest quality, value-driven care.We’re looking for a passionate. Clinical Directors, while ensuring outstanding clini...Show more
    Last updated: 27 days ago • Promoted
    Manager In Training

    Manager In Training

    AutoZone • Shepherdsville, KY, US
    Full-time
    AutoZone’s Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Ple...Show more
    Last updated: 20 hours ago • Promoted • New!
    Senior Technical Account Manager

    Senior Technical Account Manager

    Relativity • Louisville, KY, United States
    Full-time
    The Technical Account Management Team proactively supports our customers in meeting their goals and overcoming any technical challenges encountered using the Relativity suite of products.As a membe...Show more
    Last updated: 30+ days ago • Promoted
    Outside Sales Representative - Scaffolding Commercial

    Outside Sales Representative - Scaffolding Commercial

    Sunbelt Rentals • Shepherdsville, KY, United States
    Full-time
    Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry.From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job...Show more
    Last updated: 21 days ago • Promoted
    Hiring Now - Work from Home - No Experience

    Hiring Now - Work from Home - No Experience

    OCPA • Otisco, Indiana, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show more
    Last updated: 30+ days ago • Promoted
    Wireless Retail Sales Associate

    Wireless Retail Sales Associate

    SPECTRUM • Fern Creek, Kentucky, United States
    Full-time
    This role requires the ability to work lawfully in the U.Plus, enjoy perks like free and discounted internet, TV, and mobile, all while paving the way for a long and rewarding career with us.Do you...Show more
    Last updated: 7 days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Scottsburg, Indiana, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted
    Special Agent, $40,000 Recruitment Incentive

    Special Agent, $40,000 Recruitment Incentive

    The United States Secret Service • Fairdale, KY, United States
    Full-time
    Recruitment Incentive : Applicants may be eligible for a $40,000 recruitment incentive in accordance with regulatory requirements. Click apply for complete details on the recruitment incentive detail...Show more
    Last updated: 30+ days ago • Promoted