Loyalty Digital Category Manager - CoS

Loyalty Digital Category Manager - CoS

Marketing & Social Media

El Dorado, Arkansas

GENERAL DESCRIPTION OF POSITION

Leverage member-level data and insights to develop and implement strategies and tactics to drive targeted member behaviors in non-age-restricted product categories that support Murphy USA objectives in context of industry, category, competitive, and supplier dynamics. Partner with internal and external stakeholders (i.e., analytics, merchants, suppliers, vendors, technical partners, etc.) to identify opportunities, develop and launch promotions, and report on performance. Support the overall evolution and effectiveness of MDR to drive stronger member engagement and support corporate objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leverage customer-level data and insights, research, customer feedback, as well as program and campaign metrics to inform development of campaigns and promotions that support business, member, and category objectives (i.e., basket size, share of wallet, visit frequency, etc.)

In collaboration with internal stakeholders including Category Managers, leverage insights from member data to create and maintain a pipeline of monthly promotions and CRM campaigns that drive desired member behaviors across categories.

Assist in the development and implementation of innovative and effective multichannel digital marketing programs that support business and category objectives, marketing priorities, and increased member engagement.

Identify and develop member category promotions that strengthen the depth of Loyalty offerings and member engagement.

Partner with merchandising and loyalty analytics to identify opportunities to influence member behavior.

Meet with vendor account managers and vendor digital managers to ensure their understanding of the MDR loyalty program and program objectives to advance the depth of support for loyalty campaigns.

Drive execution of new and existing program strategies and brainstorm new opportunities to grow and evolve the program and member engagement.

Create and maintain an evolving data-driven test and learn roadmap to continuously optimize efforts to increase effectiveness in engaging members and influencing behavior in support of objectives.

Monitor campaign performance, measure effectiveness, and apply insights to improve future initiatives.

Define and monitor the success of programs, campaigns, and initiatives at the program, customer segment / audience, and campaign levels.

Understand program KPIs and keep a pulse of program health and member engagement, making recommendations to improve.

Perform descriptive analytics on major promotional campaigns to share with key stakeholders (i.e., category leaders, merchants, vendor partners, etc.)

Collaborate cross-functionally (i.e., Merchants, Vendors, Accounting, TS, Pricebook, Loyalty Vendor, Legal, etc.) and share information necessary to improve operational effectiveness and workflow efficiencies in support of properly executed campaigns.

Review and analyze consumer and industry trends, and the competitive marketplace.

Utilize such insight, along with market research, customer feedback, and analytic findings, to identify opportunities that enhance the MDR experience leading to deeper and richer member engagement.

Responsible for leading go-to-market campaign activities such as audience identification, offer configuration, pricebook review, legal approval, technical requirements, communications proofing, etcetera, to ensure effective implementation, tracking, and reporting of promotions.

Perform any other related duties as required or assigned.

Additions : Maintain MDR calendar and communication matrix to ensure there is a clear understanding of each offer detail by all parties involved with promotion execution.

Continuously work with and support MDR and Merchandise Category Managers to ensure monthly MDR offers are submitted and launched in accordance with processes, approvals, etc. while meeting necessary deadlines.

Lead administration of MDR sweepstakes including rules development, promo