Coordinator, Digital Strategy TKO

Job Description

COORDINATOR, DIGITAL STRATEGY, TKO

The Social Media Coordinator works closely with the Social Media Manager to support overall strategy, assist with daily operations, and help manage partnerships with internal and external stakeholders to maximize content distribution and engagement while ensuring consistency across all platforms. This role contributes to executing content strategy informed by performance metrics and identifies creative opportunities to promote live events, athletes, Superstars, executives, and the TKO brand.

This role is based in Stamford, CT. Hybrid (3) days in office.

Essential Functions :

• Create engaging content and storytelling around UFC, WWE, and PBR events, athletes, and Superstars, driving tune-in around live events, programming, and products across multiple social media platforms.
• Support partnerships with cross-functional teams to ensure consistency of messaging across all TKO platforms.
• Implements current platform-specific engagement strategies.
• Stay informed about industry trends to bring innovative and strategic ideas to social media campaigns
• Work on-location during event weeks and weekends to deliver behind-the-scenes coverage of athletes and Superstars, building momentum across all social channels leading up to event nights.
• Produce short-form video content for digital, social, and editorial distribution.
• Assist in managing TKO social channels, including day-to-day publishing, engagement, and community management.
• Stay informed about industry trends to bring innovative and strategic ideas to social media campaigns
• Performs the role with an ‘always on’ approach to digital and social media, constantly monitoring and engaging current trends, influencers in the region, website, athletes, celebrities, and trends.
• Assist with influencer program execution and influencer relationship management.
• Performs other tasks, projects, and responsibilities as assigned.

Minimum Qualifications :