Director, Growth Marketing

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At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.

We are seeking an AI-native, results-obsessed Director of Growth Marketing to drive our new business and customer retention efforts. Reporting into the VP of Marketing, this is a unique opportunity for a strategic individual contributor who is ready to build our growth and ABM programs from the ground up with the ability to build a team or agency ecosystem over time.

You will own the entire marketing-influenced revenue funnel, from initial lead generation / pipeline development to customer retention and win-back as well as building and optimizing our MarTech stack. This role is for a relentless experimenter who is a strategic thinker and partner to sales and client success, is comfortable building an AI-based team, is highly data-driven, and is able to think at a high level and then drive detailed execution to deliver results.

The ideal candidate will have driven sales and retention in the health benefits space.

What You'll Do

• Build the Growth Engine : Design, implement, and own a comprehensive B2B growth marketing strategy focused on driving new sales and retention across employers, benefits brokers, hospitals, and other healthcare partners. This includes building our ABM programs to target high-value enterprise accounts and health plans, hospital systems, and payviders.
• Drive Full-Funnel Influence : Develop and execute campaigns that influence the entire sales pipeline, from MQL to closed sale including RFP stages.
• Customer Retention and Win-Back : Create and implement marketing strategies to delight existing customers, identify and proactively nurture accounts at risk for churn, and win back lost customers. This will involve tight partnership with Client Marketing.
• Analytics Ownership : Own and report on growth metrics as well as serve as the go-to-expert for marketing data. The ideal candidate leverages data to inform every decision, ruthlessly prioritizing initiatives that deliver the highest ROI.
• Martech Stack Ownership : You will be a power user of Salesforce and HubSpot, able to build and optimize campaigns, workflows, and reporting to deliver a seamless and automated funnel. You will also be responsible for identifying and evaluating new tools to continue our growth.
• AI-Native : We are running lean and fast, so using AI agents as members of the team to scale is critical. We are looking to this role to pioneer the use of AI for growth acceleration.
• Cross-Functional Alignment & Partnership : This role must work shoulder to shoulder with sales, client success, and rev ops to ensure we are delivering the right opportunities, nurturing the right accounts, and helping them move accounts through the funnel.

To Be Successful In This Role, You'll Need

Pay Transparency Statement

This is a hybrid position based out of one of our offices : San Francisco, CA, Plano, TX, or Lehi, UT. Hybrid employees are expected to be in the office two days per week.

The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for stock options and benefits like health insurance, 401k, and paid time off. Learn more about our benefits at https : / / jobs.collectivehealth.com / benefits / .

San Francisco, CA Pay Range

$168,000—$210,000 USD

Lehi, UT Pay Range

$134,500—$168,000 USD

Plano, TX Pay Range

$147,800—$185,500 USD

Why Join Us?

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.

Privacy Notice

For more information about why we need your data and how we use it, please see our privacy policy : https : / / collectivehealth.com / privacy-policy / .

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Hospitals and Health Care

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