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Public Relations Senior Manager - Irving, TX Job at Page Mechanical Group, Inc.

Public Relations Senior Manager - Irving, TX Job at Page Mechanical Group, Inc.

MediabistroIrving, TX, United States
3 days ago
Job type
  • Full-time
Job description

Job Description Summary

Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.

Responsibilities

  • Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.
  • Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.
  • Develop and implement publicity strategies for company events and announcements.
  • Lead project management for execution of plans, including overseeing budgets and timelines.
  • Ongoing story mining to secure timely media opportunities in partnership with PR agency.
  • Provide counsel to leadership for interviews and speaking engagements.
  • Compose accurate, well-written press and communication materials for company announcements.
  • Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals.
  • Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization.
  • Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders.
  • Provide counsel on new media formats including influencer and editorial integration.
  • Support celebrity talent vetting and integration.
  • Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable.

Skills / Qualifications

  • History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages.
  • Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance / blend various needs and views into an effective PR strategy / plan.
  • Results-driven strategic thinker with a strong media relations and crisis communications background.
  • Experience managing complex, integrated consumer PR campaigns.
  • Experience managing multiple agencies.
  • Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline.
  • A modern communicator with interest and experience in leveraging integrated campaigns.
  • Creative thinker that can develop ideas that will generate traditional earned media coverage.
  • Assertive self-starter who can work independently, able to effectively handle multiple tasks / projects simultaneously and problem-solve on the fly.
  • Consistent “can-do” attitude with the ability to adapt and deliver under pressure.
  • Expertise in influencer marketing and social media a plus.
  • Excellent presenter with strong interpersonal, written, and verbal communications skills.
  • Well-organized with superior attention to detail.

    • Education / Experience Requirements

  • Bachelor's Degree required and in related field preferred (Communications / PR, Marketing, Journalism, etc.).
  • 7+ years of experience in public relations, corporate communications, or consumer brand marketing.
  • PR agency exposure and management from the client side.
  • Strong project management, budget management, time management and organization skills with the ability to meet deadlines.
  • In-depth knowledge of industry best practices.
  • Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment.
  • Track record of producing press releases and other communications materials and creating marketing and content strategies with successful implementation.
  • Bilingual (English / Spanish) REQUIRED.
  • Potential travel estimated at 20%.

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    Public Relation Manager • Irving, TX, United States