Creative Director - Marketing

Overview

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to safeguarding private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review, modify, or update your information by logging into the careers section of the system.

Job Description

At Regions, the Marketing Creative Senior Manager will lead the dynamic in-house creative studio at Regions Bank. This role demands a strategic creative leader who can translate brand vision into compelling, locally-relevant campaigns that resonate with the community.

Primary Responsibilities

Leads and inspires a diverse creative team of writers, designers, and content creators

Develops and executes integrated multimedia campaigns across digital, traditional, and experiential channels

Oversees creative strategy for local campaigns, sponsorship activations, point-of-sale, community engagement and support collateral

Ensures brand consistency across all collateral, from branch materials to digital assets

Collaborates with marketing leadership to align creative vision with business objectives

Manages project timelines, budgets, and creative workflow processes

Presents creative concepts to senior leadership and key stakeholders

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

Bachelors degree in English, Journalism, Marketing, Communications or a related field and eight (8) years of creative leadership experience, with proven agency background (external or in-house)

Or High School Diploma or GED and twelve (12) years of creative leadership experience, with proven agency background (external or in-house)

Portfolio demonstrating successful regional / local market campaigns

Strong understanding of financial services marketing landscape

Experience managing multidisciplinary creative teams

Proficiency in creative software and project management tools

Preferences

Proven success in multi-media campaigns

Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures

Skills and Competencies

Ability to analyze performance metrics and refine creative concepts based on results

Excellent collaboration skills with cross-functional teams

Keen attention to detail, to ensure quality and accuracy at each deliverable stage

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong time management skills

Strong understanding of customer journey mapping, segmentation, and data-driven personalization

Strong verbal, written communication, and organizational skills

Location and Schedule

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target : Minimum :

$122,756.15 USD

Median : $172,930.00 USD

Incentive Pay Plans :

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and / or company performance. Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation / Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits, please review the information with the relevant internal resources.

Location

Birmingham, Alabama

Equal Opportunity

Equal Opportunity Employer / including Disabled / Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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