World Equestrian Center is hiring : Lead Graphic Designer in Ocala

The World Equestrian Center located in Ocala, FL is currently seeking a Lead Graphic Designer to join our team! The Lead Graphic Designer plays a critical role in shaping and stewarding the visual identity of both our luxury resort offerings and our equestrian and sport programming. This role not only creates best-in-class design work but also provides creative leadership, formally managing other graphic designers.

The ideal candidate brings proven high-level experience in luxury branding, a strong portfolio spanning both print and digital, and the ability to pivot between distinct brand voices while maintaining a cohesive presence under a larger umbrella brand. Experience in developing brand identities, luxury logos, and launching new brands is required.

This is an on-site position based at World Equestrian Center – Ocala, supporting the resort / hospitality verticals (hotels, dining, retail, and spa), horse shows, special events, and sports programming.

Primary Responsibilities

• Design and produce a wide range of high-impact creative materials, with a strong emphasis on digital advertising and campaign-driven marketing assets.
• Lead the development of new brand identities, including logos, luxury-focused visual systems, collateral templates, and comprehensive style guides.
• Steward and evolve existing brand identities, ensuring cohesion across all platforms and sub-brands.
• Collaborate closely with marketing leadership to ensure all creative output supports and enhances strategic campaigns, business objectives, and revenue goals.
• Concept and execute a variety of deliverables, including digital and print advertising, social media graphics and promotional assets, email and web graphics, signage and event branding, menus, brochures, presentations, and internal materials, sales collateral.
• Ensure all design outputs are consistent with brand guidelines while adapting visual tone for distinct sub-brand audiences.
• Stay current with design and marketing technology, including AI, digital signage, paid media, and UX considerations to ensure WEC creative remains innovative and effective.
• Oversee, mentor, and guide one or more graphic designers, including formal management responsibilities and art direction.
• As needed, support light motion graphic design needs for digital and social channels.

Qualifications, Education, Experience, Skills, And Abilities

Portfolio Requirements

World Equestrian Center is managed by Columbus Hospitality Management, a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family / work-life balance and by providing development opportunities. We are proud to be a Drug-Free Workplace / EOE. All applicants will be required to submit a background check prior to employment.

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