Integrated Marketing Manager (Contractor)

Job Description

Job Description

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands Her Campus, Spoon University, College Fashionista, and Generation Hired reach an audience of over 8.5MM, and our communities including Campus Trendsetters, the InfluenceHer Collective, the Athletic Club, Zfluence, and more count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society.

We help brands power 360-degree advertising campaigns and build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. The world’s leading brands trust HCM as their Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for blue-chip clients including top innovative companies in beauty, CPG, ecommerce, health & wellness, food & beverage, fashion industries and more.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work.

Job Description

As Integrated Marketing Manager (Contractor), you are responsible for servicing key client accounts and managing the company’s mid to large scale, complex integrated marketing campaigns, inclusive of digital, influencer, and experiential activations, on behalf of our brand partners. You will work across and be an expert of all three verticals - digital, influencer, and experiential. As an experienced member of the team, you are able to lead your campaigns independently, bringing strategic client servicing coupled with smooth project management to your work, while being able to mentor and provide direction to associates / other team members when they are assigned to support on your campaigns. You will regularly contribute to a culture of collaboration, learning and improvement within Activation and the Integrated Marketing team as a whole to level up the overall knowledge and excellence of the team.

Responsibilities & Duties

Independently and confidently manage HCM’s mid to large scale, campaigns and clients from kickoff through recap and renewal stages, including overseeing support from associates / other team members as needed based on campaign size and complexity

Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled

Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements

Directly or indirectly manage and mentor junior team members as needed

Stay abreast of industry marketing trends and ways to enhance Her Campus Media’s offerings to remain innovative in the market

Qualifications

Qualifications

5+ years of full-time experience in an integrated marketing role at a publisher and / or agency, with a focus on post-sale responsibilities

Track record of success personally managing mid to large scale integrated marketing campaigns and building client relationships across digital, influencer, and experiential (experience with all 3 strongly preferred) and building client relationships

Excellent communication, client services, and problem-solving skills

Very strong organizational and project management skills, with ability to collaborate successfully in a highly matrixed environment

Passion for Her Campus Media’s mission and the unique opportunity to marry our audience, community, and client interests in our work

Additional Information

Salary Range : $25-35 per hour

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.