Corporate Marketing Specialist

Corporate Marketing Specialist

Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you're empowered to make decisions, find solutions and receive rewards for your hard work. This position will be located in Fargo, ND or Arlington, VA.

Job Summary

The Corporate Marketing Specialist plays a critical role in driving brand visibility and corporate marketing initiatives. This role oversees programs supporting corporate events and sponsorships, corporate social responsibility, creative services, brand narrative and reputation, communications, media buying, advertising creative, and driving SEO initiatives supporting brand. The Corporate Marketing Specialist ensures all corporate marketing activities are strategically aligned with the company's overall brand positioning and business objectives, enhancing value for customers, partners, and employee-owners.

Responsibilities

Essential Functions :

• Partners with leadership and cross-functional teams to align corporate marketing activities with strategic business goals.
• Develops, manages, and executes corporate marketing programs that supports brand awareness and strengthens company reputation.
• Supports initiatives across all corporate marketing and brand platforms.
• Assists with managing media buying and advertising campaigns, ensuring alignment with corporate strategy and brand voice.
• Guides and manages SEO initiatives tied to corporate campaigns, websites, and content to drive visibility and engagement.
• Coordinates corporate sponsorships, corporate social responsibility (CSR) initiatives, and community engagement programs to maximize impact and visibility.
• Supports creative direction and ensures consistent branding, messaging, and visual identity across all marketing channels.
• Measures effectiveness of corporate marketing initiatives, including advertising ROI, SEO performance, and PR / brand impact, with regular reporting on KPIs.

Non-essential Functions :

Qualifications

Skills and Abilities

Physical Requirements

Frequency at which you would carry / lift in a typical day : Occasionally 0 33% Frequently 34 66% Continuously : 67 100%

Physical Activity

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer's discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.