Associate Director - Tradeshows & Conferences

Associate Director Of Tradeshows & Conferences

We're seeking a strategic and execution-focused Associate Director of Tradeshows & Conferences to lead our in-person event marketing efforts across ~20 major B2B IT events annually. This role will oversee both the logistics and marketing lifecycle of each event from pre-event planning and promotion to onsite execution and post-event follow-up ensuring every touchpoint drives engagement, brand impact, and measurable ROI. You'll lead a small team of event and marketing specialists, collaborate closely with internal stakeholders (sales, partner management, partner marketing, product marketing and campaigns management), and manage external vendors and venues. This is a high-visibility role with direct influence on pipeline generation and brand perception. The role will report directly to the Events leader at SHI.

Role Description

• Own the end-to-end strategy and execution of tradeshows, conferences, and in-person surround events (e.g., happy hours, partner dinners).
• Lead and mentor a team of 2+ event and marketing specialists.
• Develop integrated marketing plans for each event, including email, paid media, organic social, signage, and out-of-home advertising.
• Manage logistics including venue selection, booth design, staffing, travel, and vendor coordination.
• Collaborate cross-functionally with sales, partner marketing, and product teams to align goals, messaging, and funding.
• Oversee lead capture and post-event reporting, working with marketing operations to ensure attribution and ROI analysis.
• Ensure brand consistency and high-quality execution across all event assets and experiences.
• Manage budgets and timelines across multiple concurrent events.
• Manage exhibit inventory with designated Exhibitor Appointed Contractor; including invoicing, inventory, maintenance, graphics.
• Prep booth materials for shipment with our designated Exhibitor Appointed Contractor; including construction, dismantling, and packing of various exhibit structures and inbound / outbound shipping.

Behaviors and Competencies

Skill Level Requirements

Other Requirements

The estimated annual pay range for this position is $110,000 - $130,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity M / F / Disability / Protected Veteran Status