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Director of Digital Performance Marketing
Director of Digital Performance MarketingInsideHigherEd • Los Angeles, California, United States
Director of Digital Performance Marketing

Director of Digital Performance Marketing

InsideHigherEd • Los Angeles, California, United States
30+ days ago
Job type
  • Full-time
Job description

Special Instructions to Applicants

Flexwork : This position is not remote. On-site presence will be required on at least a hybrid basis, 3 days onsite depending on departmental and organizational needs. For more information, please consult the hiring manager.

Location : This position will be working from the Lindbrook Center located 10920 Lindbrook Dr. Los Angeles, CA 90024.

Position Summary

Excelling in quality, innovation, and impact, UCLA Extension (UNEX) is one of the top providers of continuing and professional education in the United States, offering programs and classes to more than 50,000 students per year through approximately 4,500 classes and certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of traditional, nontraditional, domestic, international, professional, and continuing education students throughout and beyond Los Angeles.

Salary & Compensation

  • UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.

Qualifications

  • 5-10 years of experience in digital communications operations, complex marketing systems, and / or website management systems. (Required)
  • Highly collaborative hands-on team player; initiating / maintaining cooperative relationships with coworkers, managers, and clients with focus on problem resolution, efficient and streamlined operations, and customer service; taking initiative in resolving issues. (Required)
  • Strong skills and experience managing a team of direct reports; possessing adequate skills to select, train, supervise, guide, and evaluate staff and take corrective action as required. (Required)
  • Highly focused on putting customer needs first with a positive can do" attitude; independently responding to customer needs in supportive, professional manner promptly and solutions-focused. (Required)
  • Strong knowledge of current and emerging digital communications best practices, including experience building governance frameworks and supporting processes to ensure consistency and quality (Required)
  • Excellent and highly thorough project management, analytical, and problem-solving skills that involves scoping work, driving execution, and delivering on deadlines while working with multiple stakeholders. Strong ability to quickly learn business environment and client goals / objectives sufficiently to internally identify new methods and processes, and to recommend site enhancements. (Required)
  • Highly methodical and possessing a metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are actionable. (Required)
  • Skilled in creating and managing data visualizations and dashboards using tools like Tableau to monitor key performance indicators and support data-driven decision-making (Required)
  • Solid understanding of SEO fundamentals and their integration with website architecture and content; Highly proficient in utilizing analytics and SEO tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, and Google Tag Manager to evaluate and optimize digital marketing performance (Required)
  • Highly experienced in developing online marketing / e-commerce sites including navigation and interactive web pages. Possess subject matter expertise in web strategy & production, site operations, UI / UX features, and relevant functionalities. (Required)
  • Exceptional strategic thinking and problem-solving skills with proficiency in marketing, web content development, and emerging technologies in the field and industry. Possesses knowledge and understanding on how to optimize the web for lead generation. (Required)
  • Experienced in executing integrated campaigns within Salesforce Marketing Cloud, including use of CRM data, automation tools, and customer journey mapping. (Required)
  • Knowledgeable in implementing and managing lead capture forms using FormTitan or similar tools, ensuring proper data integration with CRM systems and alignment with digital campaign goals. (Required)

    • Education, Licenses, Certifications & Personal Affiliations

  • Bachelor's Degree in Marketing or related fields and / or an equivalent combination of education / training and experience. (Required)

    • Special Conditions for Employment

  • Background Check : Continued employment is contingent upon the completion of a satisfactory background investigation.
  • Live Scan Background Check : A Live Scan background check must be completed prior to the start of employment.
  • Age Requirement : Candidate(s) must be 18 years or older to be eligible to be hired.

    • Schedule

    Monday - Friday : 8AM - 5PM

    Union / Policy Covered

    99-Policy Covered

    Complete Position Description

    https : / / universityofcalifornia.marketpayjobs.com / ShowJob.aspx?EntityID=38&JDName=Marketing%20Supervisor%202%20(TBD_189511)

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    Director Of Digital Marketing • Los Angeles, California, United States

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