Public Relations Specialist

SUMMARY

Responsible to provide support in accomplishing the goals and strategies set forth in the yearly marketing plan by assisting in the coordination of marketing communications and public relations initiatives for implementation across multiple delivery channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Management reserves the right to change or modify the functions of this job as required to meet the needs of the organization.

• Oversee and manage Public Relations for the credit union and its brand; track / measure success of PR campaigns and initiatives; work with VP of Marketing to adjust strategy based on results
• Works with the VP of Marketing to coordinate and implement a Public Relations strategy to leverage press opportunities in relation to the credit union's goals
• Responsible for management of external Public Relations agencies
• Increases the credit union's visitor traffic to the credit union's website by utilization of Programmatic Marketing (AdWords, AdSense, etc.)
• Develop, maintain, and / or coordinate information and content for Web site. Design graphics for the Credit Union Web site. Create and / or coordinate articles, event notices, promotional campaign information, and rate updates
• Develop, direct, and implement production and distribution of member announcements of product promotions, product updates, or new products and services
• Edit marketing collateral and other marketing materials
• On an on-going basis, reviews the ranking of the credit union's website in Internet search engines and strives to improve its visibility and position by utilizing CMS System and front / back-end website development (SEO, SEM, DPR, etc.)
• Monitor trends in social media tools, trends and applications, appropriately apply knowledge to increasing the use of social media at the credit union; reports findings to VP of Marketing
• Develop / write talking points, internal communications, backgrounders, statements, press releases and other content materials and manage logistics, as needed
• Tracks Return on Investment on all Public Relations Campaigns utilizing the credit union's CRM.
• Performs other duties as requested by senior management.

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and / or EXPERIENCE :

Bachelor's degree (B. A.) in a business related field from four-year college or university is required, with emphasis in marketing, public relations, journalism, or related field. Minimum of two years experience in developing, designing and implementing marketing programs and / or the development and implementation of Public Relations programs

LANGUAGE SKILLS :

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and / or boards of directors

MATHEMATICAL SKILLS :

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

REASONING ABILITY :

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

OTHER QUALIFICATIONS :

Working knowledge of PC and MAC system, desktop publishing, and graphics hardware and software. Excellent written and verbal communication skills are required. Good organizational skills and creative abilities are needed. Must have a basic understanding of HTML and how to work with a CMS system. Must have valid driver's license due to local travel requirements.

PHYSICAL DEMANDS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is often required to stand; walk; reach with hands and arms; and occasionally stoop, kneel, or crouch. The employee must occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and depth perception.

WORK ENVIRONMENT :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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