Marketing Coordinator

Marketing Coordinator

Job Type : Full-Time, Salaried

Position Summary

The Marketing Coordinator plays a key role in developing and maintaining the company's brand presence through marketing, communications, and community engagement initiatives. This position supports the creation of marketing materials, manages digital content across social media and the company website, coordinates sponsorships and events, and helps tell the story of who we are and the impact we make in communities across Michigan.

In addition to core marketing responsibilities, the Marketing Coordinator assists with proposal and business development efforts, including supporting the preparation of qualifications, proposals, and presentations that showcase our expertise.

This is an opportunity for a creative, organized, and motivated marketing professional to join a collaborative team and help shape how we tell our story across Michigan.

Essential Duties and Responsibilities

Marketing & Communications

• Plan and execute marketing initiatives that reflect company values and support brand awareness and business objectives.
• Develop, write, and design marketing collateral, including brochures, videos, presentations, and other promotional materials.
• Create and maintain an engaging social media presence that highlights company projects, culture, and community involvement.
• Maintain and update website content to ensure information is accurate, timely, and aligned with brand standards.
• Coordinate specialized vendors such as photographers and videographers.
• Manage and maximize ROI on corporate and community sponsorships, including partnerships such as the Dow Championship, Great Lakes Loons, Saginaw Spirit, and Dow Tennis Classic.
• Plan and coordinate company and community events as assigned, ensuring brand alignment and positive representation.
• Assist with developing and managing marketing budgets and ensure activities are executed within budget parameters.
• Prepare award submissions and other industry recognition materials that highlight company achievements.
• Prepare and maintain the company's annual Accredited Quality Contractor (AQC) certification.

Internal Communications & Community Engagement

Proposal & Business Development Support

Additional Requirements

Education and Experience

Knowledge and Skills