Principal Product Marketing Manager

Principal Product Marketer

Come join Intuits Global Business Solutions Group (GBSG) as a Principal Product Marketer on the newly formed Customer Growth Strategy team. In this strategic role, youll lead efforts to drive growth across our AI-powered, end-to-end ecosystem. By leveraging deep customer insights, championing innovative product strategies, and exploring new channel and business model opportunities, you will play an integral role in shaping the future of our business. This is a unique opportunity to craft and execute a durable customer growth roadmap, unlocking new possibilities and accelerating the expansion of our customer base.

Responsibilities

• Identify and Validate Growth Opportunities : Uncover and evaluate new markets, channels, and audience segments through rigorous market research, competitive analysis, and direct customer engagement. Translate insights into strategic product and marketing recommendations that shape our roadmap.
• Lead High-Impact Growth Initiatives : Collaborate cross-functionally with Product, Research, Channel Marketing, Finance, and Sales teams to design and launch innovative product lines and business models that drive customer acquisition and unlock new opportunities for growth.
• Shape Messaging and Positioning : Develop clear, compelling, and customer-centric messaging that highlights the unique value of our products, ensuring resonance with target audiences and alignment with key business objectives.
• Drive Data-Informed Decision Making : Define success metrics, track performance, and analyze key data points to uncover actionable insights. Use findings to optimize acquisition strategies and inform future growth initiatives.
• Set a Bold Vision for Growth : Act as a strategic thought leader, inspiring cross-functional teams and gaining executive buy-in with a forward-looking vision for growth. Share best practices, insights, and recommendations that shape the future trajectory of Intuit.

Qualifications

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is :

Bay Area California $197,000.00 - 266,500.00

New York $198,000.00 - 268,000.00