Playwire is hiring : Marketing in New York

Playwire is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands. As we continue our rapid expansion, we are seeking a skilled Senior Marketing Manager with deep B2B SaaS marketing expertise to own and optimize the full marketing funnel — from awareness to acquisition to handoff to Sales. This role is ideal for a data-driven growth marketer who knows how to build and scale high-performing demand generation programs, understands user acquisition mechanics in a SaaS and AdTech environment, and can align marketing activities tightly with revenue outcomes.

Essential Functions : (What you'll do)

• Own the B2B SaaS Funnel : Lead strategy and execution across the full marketing funnel — from top-of-funnel awareness to bottom-of-funnel lead conversion.
• Demand Generation : Plan, launch, and optimize integrated campaigns (paid, email, content, and events) that generate qualified pipeline and accelerate growth.
• User Acquisition : Develop and test acquisition strategies to increase marketing-sourced leads and trials. Own paid and organic channel performance (LinkedIn, Google Ads, SEO, etc.).
• Content Marketing : Collaborate with internal stakeholders and freelancers to produce content that drives engagement, ranks in search, and supports the buyer journey.
• Website & CRO : Own website performance as a marketing channel. Optimize for conversions through A / B testing, UX improvements, and landing page development.
• Sales Alignment : Partner with Sales to ensure marketing-generated leads are high-quality and supported with the right content, nurture programs, and enablement tools.
• Campaign Analytics & Reporting : Track KPIs and analyze funnel performance across channels. Use data to refine campaign strategy and communicate results to stakeholders.
• Marketing Tech Stack : Manage and optimize the use of tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and others.

Requirements : (Qualifications)

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