Senior Product Manager - Campaigns and Content

Senior Product Manager – Campaigns and Content

Remote, US or Hybrid from Boston, MA or Waltham, MA

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We have an opening for a Senior Product Manager, Campaigns and Content, focused on helping early-stage entrepreneurs grow their audience and turn followers into repeat customers through simple, modern, lead-capture experiences. Your strategic leadership will directly influence the overall product roadmap, technical direction, and overall customer satisfaction, translating directly into business results.

The Senior Product Manager, Campaigns and Content will own our Audience Growth campaign experiences (Lead Magnet and Signup Landing Pages products), defining how Constant Contact helps customers build and nurture their contact lists from day one. This role sits on the Core Product team (reporting to the Leader of Campaigns and Content) and works closely with the Early Customer Journey Growth Band — the cross-functional group building high-volume entry experiences that help people just getting started with their business ideas.

Our goal is to meet early-stage entrepreneurs where they are : on social, mobile, and at the start of their digital journey, and to give them simple, delightful ways to grow and activate their audience. You'll shape the future of "Campaigns and Content" at Constant Contact, from link in bio flows and lead magnets to QR codes, giveaways, and automated follow-up campaigns, creating the easiest way for small businesses to turn attention into relationships.

What You'll Do

Set Direction : Define and execute the product strategy for Campaigns and Content (Lead Magnet, Signup Pages, etc…), balancing near-term activation wins with long-term audience growth.

Modernize Acquisition : Build simple, audience growth first experiences for Campaigns and Content — think link-in-bio, promo codes, and giveaways — that make it effortless for new users to grow their lists.

Customer Value Delivery : Facilitate the ideation, validation, and delivery of customer value, emphasizing iterative improvements and a deep understanding of what's working and not working for our users.

Drive Activation & Conversion : Optimize how early users capture leads and transition into email marketing, improving the path from first signup to first send.

Collaborate Cross-Functionally : Partner with Design, Engineering, Marketing, and Growth to ship features that expand reach, drive conversion, and improve onboarding flows.

Use Data to Drive Impact : Identify the biggest opportunities to grow adoption and engagement using insights from usage data, funnel analytics, and customer research.

Champion Simplicity : Ensure the Campaigns and Content experience remains fast, intuitive, and valuable — whether it's a creator using a QR code or a local business launching a simple signup form.

Who You Are

5+ years of Product Management experience in SaaS, SMB, or growth-oriented products.

Proven track record driving measurable customer acquisition or list-building growth.

Deep empathy for small business owners, creators, and early entrepreneurs — you understand how they market and grow their audiences.

Strong understanding of digital marketing fundamentals : lead capture, landing pages, automation, and CRM flows.

Highly collaborative — able to influence and align across Core Product, Engineering, and Growth teams.

Comfortable operating at different altitudes : defining vision while executing on iterative experiments.

Data-driven decision maker who uses experimentation and metrics to guide prioritization.

Excited by fast-paced, high-growth, cross-functional environments.

Why This Role Matters

Audience Growth is the front door to Constant Contact, the first moment a new user experiences our value. As a Senior PM you will define how we meet customers at the start of their journey, helping them turn audience interest into lasting relationships.

You'll shape one of the most visible and impactful parts of our product portfolio, bridging Core Product and Growth, and directly contribute to our goal of driving tens of thousands of new customer adds through simple, value-adding experiences.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$119,240 - $149,050 USD

Why You'll Love Us

We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.

Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.

You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.

A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

Notice to Recruiters and Staffing Agencies

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Equal Employment Opportunity Statement

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c). It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

J-18808-Ljbffr