Director, Product Marketing - Agentic Commerce

Description

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Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Expected Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

This role is ideal for a product marketer who thrives in ambiguity, loves zero-to-one storytelling, and is energized by launching emerging technologies, and shaping how the company executes in transformational spaces.

Messaging, Positioning & Narrative Development

• Own and define theend-to-end messaging and positioningfor PayPal’s agentic commerce portfolio across B2B, B2B2C, and developer audiences.

• Establish and continuously refineournarrative, articulating why PayPal is uniquely positioned to lead agentic commerce.

• Create clear audience-specific value propositions for enterprise merchants, SMBs, developers, marketplaces/eCommerce platforms, LLM providers, and consumers.

Product Launch Strategy & GTM Leadership

• Leadgo-to-market strategyfor new agentic commerce products and capabilities, partnering closely with Product, Partnerships,Marketing,Sales, and Comms.

• Define launch frameworks, readiness plans, and adoption strategies.

• Develop compelling customer-facing and field-facing materials, from product one-pagers to pitch decks to web content.

PMM Function Building & Scale

• Build and scaleproduct marketing foundationsfor a fast-evolving category-frameworks, processes, research standards, sales enablement, and audience insights.

• Partner withotherMarketing leaders to ensure agentic commerce positioning integrates seamlessly across PayPal’s ecosystem strategy.

• Serve as the connective tissue betweencross-functionalteams, ensuring alignment around target audiences, value props, andproduct-marketfit.

Sales, Partnerships & Cross-Functional Enablement

• Enable global sales, partner teams, and field orgs withtoolkits, training, and proof pointsto drive adoption among merchants, developers, and tech partners.

• Collaborate closely with Partnerships on GTM for LLM providers, ecosystem players, and platform integrations.

• Providecompetitive insights and market intelligence to guide product strategy and influence roadmap prioritization.

• Partner with Comms, Brand, and Leadership on external narratives, events, speaking engagements, and thought leadership moments.

Preferred Qualifications

Experience

• 10+ years of experience inProduct Marketing

• Background in payments, AI/ML, developer platforms, marketplaces, or SaaS is a strong plus.

• Demonstrated success leadingzero-to-one product launches, category creation, or early-stage incubation within a larger organization.

• Experience engaging withenterprise merchants, developers, or ecosystem partnersis strongly preferred.

• Experience working in highly cross-functional environments

Skills & Capabilities

• Exceptional storyteller able to simplify complexity and shape long-term strategy and positioning.

• Strong GTM strategist with experience driving adoption, packaging, messaging, and execution.

• Ability to thrive in ambiguity,operatewith urgency, and lead through influence.

• Analytical mindset grounded in data, competitive insights, customer needs, and market signals.

• Skilled at executive communication and presenting to senior leadership.

Leadership Qualities

• Entrepreneurial and willing to build from theground up.

• Confident partner and advisor to product leaders and cross-functional executives.

• Collaborative, low-ego operator who builds trust across teams.

• Passionate about AI and the future of commerce.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

San Jose, California | ($176,500.00 - $262,350.00 Annually)

Additional Location(s) | Pay Range:

Chicago, Illinois | ($160,500.00 - $238,700.00 Annually) Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please .

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.