Senior Growth Marketing Manager- Awareness Paid Media

Senior Growth Marketing Manager - Awareness Paid Media

Remote or Hybrid (Palo Alto, California)

The difference you will make

We're looking for a Senior Manager - Awareness to spearhead strategy across our upper funnel paid media channels (TV / CTV, D / OOH, Display, OLV, Endemic Partnerships), driving sustainable growth as Midi scales their offering across care, Rx, and supplements.

This role is a blend of strategic and tactical. If you are passionate about driving down-funnel performance through awareness mediums, and have experience scaling at a rapidly growing startup, this role is for you!

What you will do

• Manage Midi's upper funnel paid media channels (TV / CTV, D / OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales.
• Lead vendor inbound / outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine.
• Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance.
• Partner with creative teams on performance analysis and creative iteration
• Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats
• Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
• Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
• Drive automation in campaign management through AI-powered tools

About you

Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.)

Bonus points if :

At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.

The salary range for this role will depend on experience. Midi pays a competitive base salary, plus equity and benefits.