Social Media Manager : Salt Lake City, Utah or Boise, Idaho

Zions Bank recognizes that its success comes from the dedication, experience and talents of its diverse employee base. As we usher in the next generation of banking, we’re committed to being the premier employer of choice. We’re proud to have ranked among American Banker magazine’s “Best Banks to Work For” almost every year since 2013, as Best Employer from Utah’s Best of State, among the Best Places to Work in Idaho, and “among the Salt Lake Tribune’s Top Workplaces. Make the leap into a new era of banking. Let us transform your career. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. You bring the talent; we bring the opportunity.

Responsibilities

Managing and optimizing the online social media presence for Zions Bank.

Content creation, managing the editorial calendar, and interfacing with advertising agency team to drive the strategic and tactical direction for social media.

Working with other departments to create content and campaigns to serve business line objectives.

Amplifying public relations, outreach and sponsorships.

Managing budget for social media tools and paid content promotion.

Ensuring proper messaging and best practices are being executed online and are relevant to organizational goals.

Monitoring and tracking social media activities by competitors, assessing implications and trends, and integrating key learnings into social media strategy.

Monitoring trends in social media and applying those trends to strengthen and increase Zions Bank’s social media presence.

Preparing regular reports on engagement and social site statistics for management.

Acting as voice for Zions Bank in addressing customer questions and concerns via social media.

Optimizing social and blog content using SEO best practices.

Management and growth of social media brand ambassador program.

Other duties as assigned.

Qualifications

A bachelor’s degree in journalism, new media, communications, marketing, public relations or a related field and 6+ years professional copywriting experience including advertising, direct mail, websites, e-communications, or editorial / public relations writing.

Experience creating and managing company profiles on social media sites as well as extensive knowledge of social media sites including – but not limited to – Facebook, Instagram, LinkedIn, X and YouTube.

Experience working collaboratively in a cross-functional team environment.

Financial industry experience and experience in a corporate environment preferred. A combination of education and experience may meet requirements.

Excellent verbal and written communication skills.

Understanding of how photography, design and copy come together to produce effective communications.

Strong attention to detail, outstanding organizational skills and ability to manage multiple projects.

Strong computer, software and technology skills.

Solid leadership, interpersonal and communication skills, both verbal and written.

Ability to analyze and resolve problems and thrive in a fast-paced, collaborative team environment.

Benefits

Medical, Dental and Vision Insurance – START DAY ONE!

Life and Disability Insurance, Paid Parental Leave and Adoption Assistance.

Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts.

Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays.

401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience.

Mental health benefits including coaching and therapy sessions.

Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire.

Employee Ambassador preferred banking products.

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