Account Manager - Influencer Marketing Job at Later Group in New York

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About the Role

Later is seeking an Account Manager to act as a trusted advisor and strategic partner to our customers. In this role, you’ll own the success of a portfolio of influencer marketing clients, ensuring campaigns deliver measurable ROI and long-term value. You’ll combine strategic consulting, campaign execution, and relationship management to help customers achieve their marketing goals. Internally, you’ll guide Coordinators and Co-Ops on execution, mentor junior team members, and act as the voice of the customer to influence Later’s product and service roadmap. This is a high-impact role at the center of our customer experience.

What You’ll be doing

Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.

Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals.

Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.

Technical / Execution

Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs.

Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance.

Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution.

Project manage campaigns by delegating executional tasks to Coordinators / Co-Ops, while serving as a mentor and coach.

Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences.

Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements.

Research / Best Practices

Analyze campaign performance data to generate actionable insights for customers and internal teams.

Identify risks and opportunities early, providing proactive solutions to drive stronger results.

Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow.

What Success Looks Like

Customers view you as a trusted advisor who drives measurable ROI and long-term growth.

Campaigns are delivered on time, on budget, and above expectations .

Renewal and expansion rates across your book of business exceed targets.

Coordinators and Co-Ops under your guidance grow in performance and confidence.

Later is recognized internally and externally for best-in-class client services in influencer marketing.

What You Bring

3–5+ years of experience in influencer marketing, campaign management, or social media ; agency or paid media background preferred.

Proven success acting as a strategic advisor , delivering recommendations that map to client business goals.

Strong project management skills , with the ability to balance multiple accounts and priorities.

Excellent communication, relationship management, and presentation skills.

Analytical mindset, able to interpret data and translate insights into action.

Experience mentoring or coaching junior team members.

High integrity, empathy, and a strong customer-first mindset.

Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence platform.

How You Work

• Driven by Impact : You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric : You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented : You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient : You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest : You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent : You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range : $90,000-105,000 OTE

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Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a Diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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